AB Direct - Steers

Live: ---
Rail: 404.00 del

AB Direct - Heifers

Live: ---
Rail: 404.00 del

US Trade- Steers

Live: 173.50-180.00 (KN, TX) 183.00-188.00 (NE)
Rail: 285.00-292.50 (NE, IA)

US Trade - Heifers

Live: 173.50-180.00 (KN, TX) 183.00-188.00 (NE)
Rail: 285.00-292.50 (NE, IA)

Canadian Dollar


Advertise with ABP

ABP represents the leading knowledge hub for cattle and beef producers regionally, nationally and globally. From up-to-date pricing to forecasts and feel-good news pieces, ABP is where producers go for trustworthy industry information.

Our audience consists of informed, engaged members who keep their fingers on the pulse of the industry. The fact that they opt in and engage with our content means they’re actively pursuing timely information and knowledge to stay on top of their game.

By advertising with ABP, you’ll reach producers when and where they’re thinking about their operation.

Print Magazine

IssueFocusBooking DeadlineMaterial Deadline
December 2022Bred HeiferOctober 24November 10
February 2023Bull Sales + PasturelandDecember 16January 13
June 2023Post-calving Season + Feedlot HealthMay 1May 26
September 2023Fall Gather + Auction ReadyAugust 23Sept 5
December 2023Bred Heifer + Culinary ComfortOctober 24November 10

Size options

Double Page Spread16.5 x 10.5 17 x 1117.25 x 11.25
Full Page8 x 10.58.5 x 118.75 x 11.25
Inside Front Cover8 x 10.58.5 x 118.75 x 11.25
Inside Back Cover8 x 10.58.5 x 118.75 x 11.25
Outside Back Cover8 x 10.58.5 x 118.75 x 11.25
Half-Page Horizontal
8 x 5
Half-Page Vertical
3.75 x 10.5

All measurements are in inches.
For gratefold opportunities, talk to your sales rep.

Safety Margins – Material not to trim should be held 0.5″ from the trim edges.

Marks – We require all marks to be offset by 1/8″ from the document bleed. Please do not use the Adobe default settings for the marks offset.


  • Supplied art must be in PDF format, with all elements converted to CMYK and a minimum resolution of 300 dpi.
  • Fine serifs, small lettering and thin line work should be restricted to one color and preferably not smaller than 7
  • point. The use of small letters (under 7 points) and fine serifs should be avoided.
  • Adjust ink limit in photos and rich blacks so that total coverage does not exceed 280%

Digital Opportunities

Digital ads live on the Homepage as well as index pages of the site. They are currently sold by month.

Producer ads are published on the Daily Cattle Report Page, and are available on a weekly basis for a minimum of 3 weeks.

Ad Sizes



• png / jpg / gif / html 5
• HTML5 ads must be DoubleClick clickTAG compatible and provided as a .zip file
• Third-Party: Include instructions for click and cache-busting macro inclusion
• Animation: 15 seconds max
• Must include a destination URL

For further details, including pricing, please contact Lindsay Roberts, Marketing and Communications Manager, Alberta Beef Producers.


  1. Provisions for volume discounts: Advertisements will be booked by a signed contract with Alberta Beef Producers. Copy, layout and size may be different for each advertisement.
  2. Advertising rates are subject to change without notice. Contracts which specify insertion dates will be honored to completion.
  3. Colours supplied will be CMYK colours, not special match or custom colours, unless previous arrangements are made through the Production Manager.
  4. Advertiser and Agency agree that the publication and publisher shall be under no liability for failure, for any cause, to insert any advertisement.
  5. Advertiser and their Agency agree to assume all liability for advertisement content including illustrations, text, and representation and for any claims arising therefrom made against the publisher.
  6. Advertising content – all copy is subject to the approval of the publisher, who reserves the right to reject, discontinue or omit any advertisement or cancel any advertising contract without penalty to either party. No advertorials will be accepted.
  7. Invoicing will occur upon printing of the issue and is subject to a 30-day term. Interest of 3% per month will be charged on overdue accounts.
  8. No cancellations accepted after the closing date.
  9. New accounts will be cash with order and/or subject to a credit check.

Top Stories

June 2, 2023 Checking in with ABP

What We're Streaming | The Art of Range Podcast

June 1, 2023 Health & Production

FMD biosecurity advice for international travellers

May 31, 2023 Issues & Insights

Pasture recovery after early season fires

Cattle Report

Updated: 02/06/2023


Live: ---
Rail: 404.00 del


Live: ---
Rail: 404.00 del

Choice Steers

Live: 173.50-180.00 (KN, TX) 183.00-188.00 (NE)
Rail: 285.00-292.50 (NE, IA)

Choice Heifers

Live: 173.50-180.00 (KN, TX) 183.00-188.00 (NE)
Rail: 285.00-292.50 (NE, IA)

Boner Cows

Over 500 lbs: US$ 202.70

Canadian Dollar

$74.42   0.03

Livestock Price Insurance Index

Expiry Fed Feeder Calf
23-Aug-23 224 288 -
25-Sep-23 224 298 322
23-Oct-23 224 300 322
20-Nov-23 222 298 320
18-Dec-23 222 290 316
15-Jan-24 224 290 -
12-Feb-24 228 298 332
Last Updated on June 1, 2023