ABP represents the leading knowledge hub for cattle and beef producers regionally, nationally and globally. From up-to-date pricing to forecasts and feel-good news pieces, ABP is where producers go for trustworthy industry information.
Our audience consists of informed, engaged members who keep their fingers on the pulse of the industry. The fact that they opt in and engage with our content means they’re actively pursuing timely information and knowledge to stay on top of their game.
By advertising with ABP, you’ll reach producers when and where they’re thinking about their operation.
|Issue||Focus||Booking Deadline||Material Deadline|
|December 2022||Bred Heifer||October 24||November 10|
|February 2023||Bull Sales + Pastureland||December 16||January 13|
|June 2023||Post-calving Season + Feedlot Health||May 1||May 26|
|September 2023||Fall Gather + Auction Ready||August 23||Sept 5|
|December 2023||Bred Heifer + Culinary Comfort||October 24||November 10|
|Double Page Spread||16.5 x 10.5||17 x 11||17.25 x 11.25|
|Full Page||8 x 10.5||8.5 x 11||8.75 x 11.25|
|Inside Front Cover||8 x 10.5||8.5 x 11||8.75 x 11.25|
|Inside Back Cover||8 x 10.5||8.5 x 11||8.75 x 11.25|
|Outside Back Cover||8 x 10.5||8.5 x 11||8.75 x 11.25|
|–||8 x 5||–|
|–||3.75 x 10.5||–|
All measurements are in inches.
For gratefold opportunities, talk to your sales rep.
Safety Margins – Material not to trim should be held 0.5″ from the trim edges.
Marks – We require all marks to be offset by 1/8″ from the document bleed. Please do not use the Adobe default settings for the marks offset.
Digital ads live on the Homepage as well as index pages of the site. They are currently sold by month.
Producer ads are published on the Daily Cattle Report Page, and are available on a weekly basis for a minimum of 3 weeks.
• png / jpg / gif / html 5
• HTML5 ads must be DoubleClick clickTAG compatible and provided as a .zip file
• Third-Party: Include instructions for click and cache-busting macro inclusion
• Animation: 15 seconds max
• Must include a destination URL
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