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Latest News
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April 1, 2025 Checking in with ABP
What you need to know about bovine tuberculosis investigations
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March 31, 2025 Current Markets & Forecasts
Canfax Weekly Article | Report for the week of March 31, 2025
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March 31, 2025 Checking in with ABP
From Cattle Rancher to Industry Leader: Doug Roxburgh intends to make a difference
January 7, 2025
Checking in with ABP
An influential Canadian ranching experience
Have you noticed the recent mainstream popularity of Western fashion, country music, and romanticized aspects of ranching and rural lifestyle? This trendiness of all things ‘Western’ is an opportunity that the Canadian beef sector can capitalize on — and that is precisely what the Canadian Cattle Association (CCA) did this summer. Influencers also experienced a…
January 6, 2025
Checking in with ABP
Annual Report | Public and Stakeholder Engagement
The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…
April 24, 2024
Checking in with ABP
Reduce, Reuse, Ruminate documentary premiers on Stop Food Waste Day
The short documentary, “Reduce, Reuse, Ruminate” has publicly premiered on YouTube as of April 24, 2024, coinciding with “Stop Food Waste Day.” The film is the third in a series of short documentaries from Public and Stakeholder Engagement, a national Check-Off funded program that works to build public trust in the way beef cattle are…
February 10, 2024
Checking in with ABP
2023 Annual Report: Public and Stakeholder Engagement
The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Together with the BCRC, the PSE team partnered with Dr. Philip Griebel from the Vaccine and…
February 7, 2024
Checking in with ABP
How do Canadians feel about beef?
How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…