Advertise with ABP

ABP represents the leading knowledge hub for cattle and beef producers regionally, nationally and globally. From up-to-date pricing to forecasts and feel-good news pieces, ABP is where producers go for trustworthy industry information.

Jump to: Print Magazine | Digital Opportunities

Our audience consists of informed, engaged members who keep their fingers on the pulse of the industry. The fact that they opt in and engage with our content means they’re actively pursuing timely information and knowledge to stay on top of their game.

Whether in print or online, by advertising with ABP, you’ll reach producers when and where they’re thinking about their operation.

For further details, including pricing, please contact Jill McLerie, ABP’s Advertising Sales Representative.

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Print Magazine

ABP Magazine, a quarterly print publication by Alberta Beef Producers (ABP), serves as a vital link between the beef industry and its stakeholders. ABP Magazine covers a range of topics, from innovation and technology to environmental stewardship and business insights. 

Find all issues of ABP Magazine here.

Upcoming Issues

Issue	Focus	Material Deadline
February 2025	Bull Sales and Pasture Preparedness	January 20, 2025
May 2025	Post Calving and Feedlot Health	April 29, 2025
September 2025	Fall Gather and Auction Ready	September 5, 2025
December 2025	Bred Heifer and Culinary Comfort	November 21, 2025

Advertisement Size Options

Format	Live (0.25″)	Trim	Bleed (0.125″)
Double Page Spread	16.5 x 10.5	17 x 11	17.25 x 11.25
Full Page	8 x 10.5	8.5 x 11	8.75 x 11.25
Inside Front Cover	8 x 10.5	8.5 x 11	8.75 x 11.25
Inside Back Cover	8 x 10.5	8.5 x 11	8.75 x 11.25
Outside Back Cover	8 x 10.5	8.5 x 11	8.75 x 11.25
Half-Page Horizontal (non-bleed)	–	8 x 5	–
Half-Page Vertical (non-bleed)	–	3.75 x 10.5	–

All measurements are in inches.
For gratefold opportunities, talk to your sales rep.

Safety Margins – Material not to trim should be held 0.5″ from the trim edges.

Marks – We require all marks to be offset by 1/8″ from the document bleed. Please do not use the Adobe default settings for the marks offset.

Specifications

• Supplied art must be in PDF format, with all elements converted to CMYK and a minimum resolution of 300 dpi.
• Fine serifs, small lettering and thin line work should be restricted to one color and preferably not smaller than 7 point. The use of small letters (under 7 points) and fine serifs should be avoided.
• Adjust ink limit in photos and rich blacks so that total coverage does not exceed 280%

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Digital Opportunities

ABP Daily is an ever-changing content delivery site that provides beef producers with regular, real-time information. From market reports and research to technology updates, global affairs, and business management insights, ABP Daily keeps its readers informed about the latest developments in the beef industry.

Digital ads live on the Homepage as well as index pages of the site. They are currently sold by month.

Producer ads are published on the Daily Cattle Report Page, and are available on a weekly basis for a minimum of 3 weeks.

Advertisement Size Options

Cattle Report	Main Page and Index Pages: Option 1	Main Page and Index Pages: Option 2	Footer
1400×524	350×699	349×300 or 250×299	940×400

Specifications

• png / jpg / gif / html 5
• HTML5 ads must be DoubleClick clickTAG compatible and provided as a .zip file
• Third-Party: Include instructions for click and cache-busting macro inclusion
• Animation: 15 seconds max
• Must include a destination URL

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Conditions

1. Provisions for volume discounts: Advertisements will be booked by a signed contract with Alberta Beef Producers. Copy, layout and size may be different for each advertisement.
2. Advertising rates are subject to change without notice. Contracts which specify insertion dates will be honored to completion.
3. Colours supplied will be CMYK colours, not special match or custom colours, unless previous arrangements are made through the Production Manager.
4. Advertiser and Agency agree that the publication and publisher shall be under no liability for failure, for any cause, to insert any advertisement.
5. Advertiser and their Agency agree to assume all liability for advertisement content including illustrations, text, and representation and for any claims arising therefrom made against the publisher.
6. Advertising content – all copy is subject to the approval of the publisher, who reserves the right to reject, discontinue or omit any advertisement or cancel any advertising contract without penalty to either party. No advertorials will be accepted.
7. Invoicing will occur upon printing of the issue and is subject to a 30-day term. Interest of 3% per month will be charged on overdue accounts.
8. No cancellations accepted after the closing date.
9. New accounts will be cash with order and/or subject to a credit check.