Starting August 1, 2025, changes to Canada’s beef check-off collection rules will take effect in British Columbia, Alberta, and Saskatchewan to bring greater consistency and fairness to levy collection across Canada.
Under the new guidelines, the check-off rate applied to a cattle sale will now align with the seller’s home province, regardless of where the sale occurs. This change ensures that beef producers’ contributions continue to support the programs and initiatives of their own province—even when cattle are sold outside of it.
“This is about fairness and alignment,” says Trevor Welch, Chair of the Canadian Beef Check-Off Agency. “Producers, provincial cattle associations, and other stakeholders have been asking for a more consistent system that reflects their home province’s priorities, especially as interprovincial marketing and transport become more common. This change delivers on that.”
All stakeholders—from auction markets to beef producers—are encouraged to familiarize themselves with the new requirements before the August 1 deadline. Toolkits and updates are available through provincial cattle associations and at https://www.cdnbeefcheckoff.ca/2025change/.
For more information, there’s a recording of Alberta Beef Producers’ virtual meeting on the change on YouTube, and details available via the Canadian Beef Check-Off Agency website.
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About the Author
The Canadian Beef Check-Off Agency administers the Canadian Beef Cattle Check-Off; a mandatory levy collected on cattle sales throughout Canada to fund research and marketing activities on behalf of the entire industry. It is collected from cattle producers when they market their cattle by provincial organizations, using their existing collection systems involving auction markets, order buyers, brand inspectors and others who handle cattle sales. The Canadian Beef Cattle Check-Off provides industry funding for the Beef Cattle Research Council responsible for the industry’s national research program, Canada Beef for market development and promotion, and for public and stakeholder engagement, administered by the Canadian Cattle Association (CCA) in partnership with Canada Beef and under the oversight of the Canadian Beef Advisors.