Market expansion and diversification initiatives remained a high priority for Canada Beef this summer, with several Canadian Beef activations taking place in new and emerging high-opportunity markets. A collaboration with Napoleon Grills Europe was among the Canada Beef initiatives deployed to help reach new consumers, strengthen awareness, and create opportunities for Canadian beef in international…
The World Meat Congress, held in Cuiabá, Brazil, in late October, provided a powerful and timely global perspective on the forces shaping the future of the animal protein sector to more than 600 meat industry leaders. Hosted by the International Meat Secretariat, the World Meat Congress focused on the global structural shift underway in how…
Canada Beef’s recent market development activities in priority markets in Southeast Asia are resulting in more possibilities for Canadian beef. Demand for Canadian beef was evident in the Indo-Pacific and parts of Asia, with high interest shown at Canada Beef’s first booth at Food & Hospitality Indonesia 2025, at market development initiatives in Vietnam, and…
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