A good influence

Dina’s tour is part of a campaign called “Good for you, great for the environment” organized by Public and Stakeholder Engagement, a joint program of the Canadian Cattle Association and Canada Beef. Five different Instagram influencers were sourced for beef farm and ranch visits in six provinces, with the aim to bring our industry’s sustainability and animal care story directly into the screens of Canadians. Story Brokers Media House produced video content from each of the farms and ranches, capturing authentic conversations on how beef cattle are raised. 

Kicking off the campaign was influencer Zane Caplansky, owner of Caplansky’s restaurant in Toronto’s Pearson Airport and guest star on the Food Network. Zane met first with Keith Manders of Garnet Valley Ranch in Summerland, British Columbia. Keith has two grazing leases that border important infrastructure in the Okanagan and are part of the targeted grazing pilot projects through the British Columbia Cattlemen’s Association. “When you think of beef, think of Keith,” says Zane in his post. “He’s not just a farmer, he’s also a dad, a husband and a steward of this land.”