Add ABP Daily to your list of mobile apps

In 2023, Alberta Beef Producers (ABP) combined the goals behind a dedicated ABP Daily app and an accessible website and began focusing on a mobile-friendly website capable of being added to a user’s list of mobile apps.

“We realized this route was more effective and functional for our purposes. It helps streamline workflow in maintenance and updates,” says Debra Murphy, Stakeholder Relations Manager, ABP. “By focusing on a mobile-friendly website, we are able to save money and resources, and offer better programming to the cattle community.”

Benefits of a Mobile-Friendly Website

There are numerous benefits to a mobile-friendly website (even beyond that you don’t have to scroll back-and-forth to read text). Mobile-friendly sites can:

• increase accessibility to any device;
• reach a wider audiences;
• streamline the user’s experience across devices;
• improve mobile conversion rate;
• increase a site’s ranking in search engine results; and
• increase credibility and trustworthiness of a brand.

“We are always looking for ways to improve ABP Daily and provide more value to Alberta’s cattle producers,” says Murphy. “We welcome suggestions and feedback through our websites, via email, or on social media.”