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October 25, 2021 Checking in with ABP

Beef Advocacy Canada program revamped

The Canadian Cattlemen’s Association’s (CCA) Public and Stakeholder Engagement team is announcing a new and improved Beef Advocacy Canada (BAC) program.

BAC is an online learning program designed to empower, equip, and connect beef advocates. Through a series of five self-guided courses, participants learn about the key concerns consumers have about beef and be equipped with the messages, tools and strategies needed to communicate in ways that resonate.

The modern platform offers learning opportunities through video, short quizzes, and interactive components that can be completed at the users’ own pace.

“Consumers have many questions about their food, especially beef,” says Lynsay Beavers, Stakeholder Engagement Specialist with CCA. “The great news is consumer research has shown that when consumers are exposed to positive messages about Canadian beef production, increases in knowledge and awareness translate into more positive perceptions. Beef Advocacy Canada will help us equip more people with the tools to create these messages and increase their reach.”

The Beef Advocacy Canada program consists of five courses with corresponding lessons. The courses include:

  • The Canadian Beef Community
  • Production Practices and Animal Welfare
  • Beef and the Environment
  • All About the Beef on Your Plate
  • Beef Advocacy

Graduates will be offered continuing education webinars, a quarterly newsletter and access to a private Facebook group where they can share advocacy ideas, struggles and successes.

Beef Advocacy Canada is free and available for anyone interested.

Get started by registering at https://beefadvocacy.ca/

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