Beef organizations take home wins at Best of CAMA Awards 

The Canadian Agri-Marketing Awards recognize the very best in marketing, public and industry relations campaigns every year. We are pleased to share that Alberta Beef Producers, Canadian Roundtable for Sustainable Beef, and Public and Stakeholder Engagement came home with awards in multiple categories. 

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The Canadian Roundtable for Sustainable Beef won the Pay-Per-Click Campaign category for their “Look for the CRSB Certified Mark” initiative, together with Nourish Food Marketing and Story Brokers Media House.  

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Public and Stakeholder Engagement, a division of the Canadian Cattlemen’s Association, won best exhibit for the Guardians of the Grasslands Game.

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Alberta Beef Producers, together with agency Think Shift, won Social Specialty and Single Execution (Print or Digital) categories for the “All Ways Alberta Beef” campaign.  

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Certificates of Merit (runner-up) were also received in the following categories:  

• Persuasive Writing – “How Canada Became a Global Leader in Sustainable Beef” – Public and Stakeholder Engagement  

• Multimedia Campaigns, Total Budget of up to $650,000 – Alberta Beef Producers, All Ways Alberta Beef  

• Social Media Management – Raising Canadian Beef – Public and Stakeholder Engagement 

• Website – Guardians of the Grasslands Game – Public and Stakeholder Engagement 

Congratulations to all the finalists and winners!