October 16-20, 2023, a small delegation from the Canadian Cattle Association (CCA) attended the World Food Forum to highlight the sustainability story of the Canadian cattle industry at an international level.
Alberta Beef Producers’ Chair Brodie Haugan attended the event through the CCA’s Canadian Cattle Young Leaders (CYL) program as a past graduate. The Forum had a large focus on youth, providing an
excellent opportunity for young leaders in the beef industry to engage and amplify the message that we
need more, not less, sustainably produced foods like Canadian beef.
“The voice of youth is critical in the future direction of our industry, and it all starts with keeping young people at the table and engaged in the discussion,” said Haugan. “The World Food Forum was a great experience to learn more about the food security and climate challenges facing agriculture around the world, and how the Canadian beef industry can be an important part of the solution.”
The generous support of our Canadian Cattle Young Leaders’ partners made Brodie’s participation possible at the World Food Forum to highlight the Canadian beef industry’s environmental sustainability
story.
Thank you goes out to Platinum Partner, McDonald’s Canada; Foundation Partners, Cargill, MNP, New Holland and Elanco; and Gold Partners, Farm Credit Canada, RBC Future Launch and Alltech.
This article was first published in Volume 3 Issue 4 of ABP Magazine (December 2023). Watch for more digital content from the magazine on ABP Daily.
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