What We’re Reading | Canadian Cattlemen’s Foundation kick-starts youth program at W.A. Ranches

By University of Calgary

Bob Lowe believes it’s Canada’s young people who will lead an innovative and sustainable cattle industry in the future. That’s why the chair of the Canadian Cattlemen’s Foundation and his fellow board members are excited for the foundation to be the founding donor of a new youth program at W.A. Ranches at the University of Calgary. 

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A founding gift of $150,000 from the Canadian Cattlemen’s Foundation will be used to launch a new youth development and outreach program at W.A. Ranches, to help attract bright young minds to an industry that is a key economic driver for Alberta and Canada. 

“This partnership will help grow awareness and understanding of what is required to sustainably grow and raise food. We want young people to experience first-hand how our food finds its way to a supermarket, a restaurant, or a plate,” says Lowe. 

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‘What We’re Reading’ is a quick look at some of the issues and insights Alberta Beef Producers’ content creators and editors are reading to stay up-to-date, to broaden perspectives, and to explore issues relevant to the agriculture industry.