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December 10, 2020 Innovation & Technology

What We’re Reading | Drone Use

Farmers have seen hundreds of technologies come and go that didn’t prove their worth. So when drones started circling over agriculture a few years ago, it wasn’t surprising the hype of their practicality was met with great skepticism. While some products were good, others were simply not suited for ag.

By developing an end-to-end solution that delivers inputs precisely when and where they are needed, Michael Ott is working to retool the technology’s message.

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