The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…

Producers dedicated to advancing sustainable agriculture can now apply for the Foothills Forage and Grazing Association (FFGA) 2025 Bursary. This bursary provides $1,000 of financial support for agricultural education and projects. It aims to help producers enhance their knowledge, implement innovative practices, and contribute to the sustainability of the agricultural community. This bursary is open…

The Beef Cattle Research Council (BCRC) is Canada’s industry-led funding agency for beef, cattle and forage research and extension. The BCRC is directed by a committee of 16 beef producers from across the country including six producers from Alberta. It is funded primarily through the research allocation of the Canadian Beef Cattle Check-Off.  In 2023/24,…

ABP staff continues to engage on multiple key stewardship issues, like wetland and water body health, emerging carbon and ecological goods and services markets, and wildlife coexistence. By engaging and participating on committees like the North American Waterfowl Management Plan – Alberta group; Alberta Government’s Nature Strategy; and the Minister’s Special License Auction Fund Committee,…

Over the years, ABP has received numerous resolutions that have significantly impacted both producers and the broader industry. For instance, in 2024, cattle producers in the Southwest Zone brought forward a resolution urging ABP to lobby the Government of Alberta to improve AFSC’s Next Generation Loan program. After passing in the Southwest, this resolution was…