ABP Magazine

When a producer decides to get certified with the Verified Beef Production Plus (VBP+) Program, they go through an on-farm assessment to confirm that they are meeting the requirements of the VBP+ standard. This process can sound intimidating but is really designed to help producers succeed and make the most of their certification. What is…

It might seem strange to still be talking about tariffs, but they have not just been a priority — they’ve been THE priority for government relations at Alberta Beef Producers over the past few months. Tariffs and countermeasures have been a major concern as we’ve worked to support the government’s efforts to protect the country…

The start of my term as president is during an odd combination of events. In Canada, a federal election campaign just wrapped up. While this would traditionally be a quieter time for CCA, my calendar quickly filled up with invitations to attend meetings in Washington, D.C. and with key stakeholders in Canada as we continue…

Since being elected your ABP chair in March, it feels like we’ve jumped in head first! Literally, within the first hour or two after being appointed, we got right into some media scrums. Since the timing of our AGM and the following Alberta Beef Industry Conference coincided with tariffs scheduled to take effect, there were…

Trade is currently in the spotlight with the new trump administration, sparking discussions about its importance and how evolving trade practices influence industries. I want to start by saying that if you are seeking detailed and up-to-date trade information, ABPdaily.com is an excellent resource. Alberta Beef Producers collaborates closely with other national and provincial organizations,…