Honouring Alberta Beef’s legacy and heritage, the All Ways to Celebrate campaign built on the success of the previous year’s campaign, telling our compelling story of tradition and commitment. As we commemorate 150 years of the Alberta Beef brand, let’s recap the celebration, culinary competitions and culminating contest. Unveiling the Campaign Launched in August 2024,…
Several beef industry advocates and leaders were recently recognized through the Queen Elizabeth II Platinum Jubilee Award program. In December, Nate Horner, Minister of Agriculture and Irrigation and MLA for Drumheller-Stettler presented the Jubilee Medals to recipients in his constituency and to those chosen for their contributions to Alberta’s agriculture sector: Al Campbell – former…
Via Better Living TV Canada For hundreds of years, the Canadian grassland has been home to a cycle of harvest & restoration. Years ago, the bison would live, traverse, eat and thrive in the venerable Canadian grasslands; a true partnership of nature, where both animal & environment flourished. In our modern life, this legacy lives…