Canada’s cattle industry was spared from the United States administration’s reciprocal tariffs on April 2, due to a carve out for products that are Canada-U.S.-Mexico Agreement (CUSMA) compliant such as Canadian live cattle and beef. The reprieve continued for CUSMA compliant goods the following week when the U.S. administration implemented and then paused some of…

Canada Beef is pleased to provide Alberta Beef Producers (ABP) with a year-to-date overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer values. ABP’s partnership in Canada Beef’s Provincial Marketing Alliance (PMA) program in fiscal (F)2023-24 included a yearlong consumer campaign…

Canada Beef is pleased to provide Alberta Beef Producers with a F2022-2023 overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer dollars. The Canadian Beef Information Gateway was relaunched on the new database driven architecture and a branded Gateway created for…