In an ideal world, every Canadian would have the chance to visit a ranch and see the care Canadian beef producers offer their livestock and land. Of course, the logistics of making that happen are not realistic, but that’s where social media influencers come in. By inviting a few sought-out content creators with big followings…

This article was first published in Volume 4 Issue 3 of ABP Magazine (September 2024). Watch for more digital content from the magazine on ABP Daily. Farmers know that a good operator understands the mechanics of how their equipment works. That operator understands what it looks like for things to run smoothly, and if something isn’t running quite right,…