Simmental Association leadership transition

The Canadian Simmental Association (CSA) is beginning its search for a new leader as it prepares to bid a grateful farewell to long-time General Manager Bruce Holmquist.

After 19 years of service, Holmquist has informed the Board of his intent to conclude his responsibilities as CSA General Manager when his current contract ends in March 2026.

Between now and then, and with his full support, the CSA will conduct a national search for the next general manager.

“Bruce’s dedication as a staff person since 2007, and prior to that as a director, has strengthened our registry systems, enhanced genetic services, and helped build strong relationships across Canada and throughout the global beef industry,” says Randy Noble, President of the CSA.

Holmquist is a third-generation cattle producer who has spent his entire life in agriculture. In 1977, at the age of 16, Bruce began his own seed stock business when he purchased his first Simmentals. Over the years his herd expanded under the name of Spruce Grove Simmentals. In 1991, Angus genetics were added to the business and the name was changed to Spruce Grove Cattle Company.

Holmquist’s career has been marked by distinguished recognition at both national and international levels.

Among numerous accolades, he was inducted into the Canadian Simmental Association Hall of Fame in 2021. The hall recognizes members who have contributed to the growth and advancement of the Simmental breed in Canada, with the recipients chosen by their fellow breeders who comprise the CSA Board of Directors.

In July 2023, Holmquist received the Continuing Service Award from the Beef Improvement Federation during the organization’s annual research symposium in Calgary. This distinction honored his decades of leadership, influence in performance evaluation, and advocacy for collaboration across the beef production chain.

Holmquist has played an active role in the Saskatchewan Simmental Association, Canadian Western Agribition, Canadian Beef Breeds Council, Saskatchewan Cattlemen’s Association, Saskatchewan Stock Growers Association, Regina Bull Sale, Canadian Cattle Identification Agency, International Council for Animal Recording, Beef Improvement Federation, and the World Simmental Fleckvieh Federation.

The CSA Board has expressed its deepest gratitude for Holmquist’s tireless efforts and continued commitment during this transition.

“This leadership transition is a strategic step and not a sudden shift,” adds Noble. In March 2025, the Board identified leadership succession as a critical area of responsibility.

“By launching a transparent and proactive search process, the CSA is taking steps to ensure stability, continuity, and long-term success.”

Updates on the recruitment process will be shared in the coming months, says Noble, and the Association plans to further celebrate Holmquist’s many contributions as his tenure draws to a close.

---