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April 29, 2026
Checking in with ABP
Birds, Bees and Beef Cattle
Short documentary Homes on the Range reaches Canadians’ screens
Beef cattle farmers and ranchers manage some of the most critical wildlife habitat in Canada. By grazing cattle, these producers help maintain intact grassland ecosystems for wildlife to thrive. To recognize this environmental benefit of raising Canadian beef, the Public and Stakeholder Engagement (PSE) program released its newest short documentary, Homes on the Range, on World Wildlife Day in September 2025.
Produced by Story Brokers Media House, the film explores the important role of Canadian beef producers in wildlife conservation, both as a result of the grazing practices they already implement on their farms, as well as the ways they go above and beyond to attract wildlife. By consulting conservation experts from the Canadian Wildlife Federation and the Nature Conservancy of Canada, Homes on the Range presents a third-party perspective on the key role of the Canadian beef industry in conservation work.
Throughout the documentary, beef producers from across Canada are highlighted to share their role in preserving wildlife habitat. Alberta rancher Adrienne Herron is featured in the film discussing the wildlife species she sees sharing the land with her cattle, including a blue heron that returns year after year.
Homes on the Range is aimed at a public audience to drive awareness of the environmental benefits of raising beef cattle on the Canadian landscape. Dr. Carolyn Callaghan, Senior Terrestrial Biologist for the Canadian Wildlife Federation, says in the film that beef producers maintaining extensive grazing practices needs to be recognized by society as “a public service”.
Since its release, Homes on the Range has been selected for eight film festivals, including The Homegrown Short Film Showcase in Calgary and the Central Alberta Film Festival in Red Deer. On the festival circuit, the film won Best Canadian Documentary at the Vancouver Indie Film Festival and Best Nature/Wildlife Documentary at the Canadian International Film Festival.
Homes on the Range also won Best of Show – Digital and received the top prize in the non-specialty video category at the Canadian Agri-Food Marketers Alliance awards. This event recognizes the very best in agricultural marketing, publicity, and industry relations campaigns every year.
PSE staff member Emma Cross presented case studies from the film at The Wildlife Society’s 2025 international conference in Edmonton in the fall, along with some of the latest results from the 2024 National Beef Sustainability Assessment. Results from this research indicated that on Alberta’s crop and pasturelands, areas used for raising beef cattle provide nearly 88 per cent of the habitat that wildlife use for nesting and raising their young. The presentation was included as part of a session highlighting grassland conservation efforts, and conference attendees were excited to see beef producers at the table as key players in wildlife habitat conservation.
The film was also screened at the Latornell Conservation Symposium in Woodbridge, Ontario and at the University of Saskatchewan.
Each year, the PSE team conducts consumer research to assess perceptions of how beef cattle are raised in Canada. In 2025, 80 per cent of Albertan respondents agreed that beef is an environmentally friendly food choice, an increase of 11 per cent over the past two years, with a major portion of that increase being driven by younger demographics and women. 82 per cent of Albertan respondents rated the Canadian beef industry as good stewards of the land and water. These results demonstrate the impact that positive campaigns like Homes on the Range can have on consumer trust.
Homes on the Range is available to the public on YouTube, where it has earned over 128,000 views so far. Short form content from the film has gained over one million views on the PSE program’s Raising Canadian Beef social media channels.
The PSE team is happy to help coordinate screening requests for stakeholder groups and events. Reach out to raisingcdnbeef@cattle.ca for more information.
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| Expiry | Fed | Feeder | Calf |
|---|---|---|---|
| 20-July-26 | 314 | -- | -- |
| 17-Aug-26 | 308 | 468 | -- |
| 14-Sept-26 | 302 | 468 | -- |
| 12-Oct-26 | 298 | 466 | 586 |
| 09-Nov-26 | 288 | 456 | 578 |
| 07-Dec-26 | 290 | 448 | 576 |
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Last Updated on April 23, 2026
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