The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…

The short documentary, “Reduce, Reuse, Ruminate” has publicly premiered on YouTube as of April 24, 2024, coinciding with “Stop Food Waste Day.” The film is the third in a series of short documentaries from Public and Stakeholder Engagement, a national Check-Off funded program that works to build public trust in the way beef cattle are…

How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…