Have you noticed the recent mainstream popularity of Western fashion, country music, and romanticized aspects of ranching and rural lifestyle? This trendiness of all things ‘Western’ is an opportunity that the Canadian beef sector can capitalize on — and that is precisely what the Canadian Cattle Association (CCA) did this summer. Influencers also experienced a…

The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…

The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada.   Issues Management   Together with the BCRC, the PSE team partnered with Dr. Philip Griebel from the Vaccine and…

How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…