Responding to its market, the beef industry began making important changes in both perceived and actual nutritional properties of its products nearly 40 years ago. Those changes and the resulting impact they have had in marketing beef are more significant than most producers realize.
The industry’s first wake-up call came in 1977 when the U.S. Senate Select Committee on Nutrition and Human Needs released the Dietary Goals for the American People. Among other things, that document recommended Americans decrease consumption of meat in favor of poultry and fish.
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