AGCO acquires Trimble and Precision Planting, under new name PTx

AGCO has announced the launch of PTx, a new brand representing its precision ag portfolio.

PTx combines precision ag technologies from AGCO’s tech stack: Precision Planting and its newest joint venture, PTx Trimble.

According to AGCO, the alignment of these brands will support the future development and distribution of next-generation ag technologies for farmers and original equipment manufacturers (OEMs).

As part of three go-to-market approaches, specialized PTx precision ag dealers will help farmers retrofit almost any make or vintage of equipment they already own with the latest technologies. PTx will also expand its relationships with more than 100 OEM partners that can integrate products from the PTx portfolio directly at the factory. Similarly, new machines from AGCO’s leading brands – Fendt, Massey Ferguson, and Valtra – will also offer factory-fit technology from the PTx portfolio.

Seth Crawford, Senior Vice President and General Manager PTx, will lead the new organization as an industry-leading, mixed-fleet precision ag platform serving farmers globally.

“We believe technology should give farmers the flexibility to work their way across brands and throughout the crop cycle,” said Crawford. “Through the PTx portfolio offerings within Precision Planting and PTx Trimble, we’ll provide seamlessly compatible, powerfully simple precision ag solutions. We know farming is easier when platforms speak to each other – and when those systems are designed and supported by experts who understand farmers. That’s what PTx is promising our customers around the world.”

The name PTx is inspired by precision agriculture (P) and advanced technologies (T) that multiply (x) the impact it creates for farmers.