The Canadian Roundtable for Sustainable Beef (CRSB) was created to provide a collaborative space for players across the beef value chain to work together on sustainability. The organization works to advance, measure and communicate continual progress in the sustainability of the Canadian Beef value chain. The CRSB Certified program is a voluntary tool to recognize…

When a producer decides to get certified with the Verified Beef Production Plus (VBP+) Program, they go through an on-farm assessment to confirm that they are meeting the requirements of the VBP+ standard. This process can sound intimidating but is really designed to help producers succeed and make the most of their certification. What is…

It might seem strange to still be talking about tariffs, but they have not just been a priority — they’ve been THE priority for government relations at Alberta Beef Producers over the past few months. Tariffs and countermeasures have been a major concern as we’ve worked to support the government’s efforts to protect the country…

Canada’s cattle industry was spared from the United States administration’s reciprocal tariffs on April 2, due to a carve out for products that are Canada-U.S.-Mexico Agreement (CUSMA) compliant such as Canadian live cattle and beef. The reprieve continued for CUSMA compliant goods the following week when the U.S. administration implemented and then paused some of…