Ever wondered what the information on the label of beef means? There’s much to know! Here’s some guidance on the basics. We like to call it anatomy of a label. So much info on this tiny sticker! (a) The Name: This is the official beef cut name. The official name, tells you if the cut is…
From February 1 to 28, 2025, nearly 250 restaurants across the country will participate in Canada Beef’s third-annual Burger It Forward campaign aimed at relieving the growing food insecurity in Canada. The national campaign supports local restaurants while also raising funds for food banks regionally and nationally. Food Banks Canada reports that use is at…
Canada Beef is pleased to provide Alberta Beef Producers (ABP) with a year-to-date overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer values. ABP’s partnership in Canada Beef’s Provincial Marketing Alliance (PMA) program in fiscal (F)2023-24 included a yearlong consumer campaign…
The Canadian Cattle Association (CCA), representing 60,000 beef producers across the country, is excited about the newly announced trade agreement between Canada and Indonesia. This development came during the Team Canada Trade Mission to Indonesia, where Canada’s Minister of International Trade signed a Memorandum of Understanding (MOU) to establish a bilateral dialogue on sanitary and…
The Canadian Beef Check-Off Agency is announcing new board members for the 2024/25 term, following their Annual General Meeting (AGM). The newly appointed members represent a diverse group of primary producers and industry stakeholders from across Canada: Primary Producers Canadian Meat Council Retail and Foodservice I.E. Canada The newly elected Executive Committee includes: The Marketing…
During the month of May, volunteers from ABP, Cattle Feeders and Canada Beef, attended the “Home for Dinner” events at their local Ronald McDonald Houses across the province. This year we made it a goal to attend all four locations for Alberta: Edmonton, Calgary, Red Deer and Medicine Hat. Depending on the location, the volunteers…
How do Canadians feel about beef – the product, the industry, its people and its practices? All of this is revealed in the latest public perception research from Public and Stakeholder Engagement (PSE), a national, check-off funded program jointly delivered by Canada Beef and the Canadian Cattle Association. Survey Specifics The public perception research is…
Canada Beef is pleased to provide Alberta Beef Producers with a F2022-2023 overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer dollars. The Canadian Beef Information Gateway was relaunched on the new database driven architecture and a branded Gateway created for…
Canada Beef and provincial beef cattle farmers and ranchers partner with select restaurants across the country to raise funds for food banks. From February 1-29, 2024, more than 200 restaurants across the country are participating in the Canada Beef Burger it Forward campaign aimed at relieving the growing food insecurity in Canada. Now in its…
Summer is officially here, and no matter what your days hold, there’s a place for beef! We’ve selected six delicious options from Canada Beef’s library of recipes, perfect for all your summer adventures. All recipe photos: Canada Beef Pan-Seared Steak Salad with Strawberries and Blue Cheese This fresh, colourful salad is brimming with flavour, making…
Alberta Beef Producers is collaborating with Canada Beef to “beef up” the protein portion of food bank offerings with the Burger It Forward campaign! Throughout the month of February, visit one of the 19 participating restaurants in Alberta and purchase a featured burger. As part of the national campaign, for every campaign burger purchased (in…
Chef Johnny Bridge of the University of British Columbia marries top Canadian beef with a fresh root vegetable to create a flavourful visual treat. By Owen Roberts in Cooking by Degrees With his beet and beef mashup, Johnny Bridge, residence chef at the University of British Columbia, may have created the burger world’s answer to the…