Five takeaways from ABP’s ‘Year in Review’ video

ABP leadership and managers share key updates from 2025 and what producers can expect in 2026

What were some of ABP’s accomplishments this past year — and what matters most heading into 2026?

Those were the questions behind Alberta Beef Producers’ year-end video update, which was shown as part of the proceedings at ABP’s Producer Meetings across the province. In the video, ABP leadership and managers walk through key work from 2025 across government relations and policy, stakeholder relations, research and extension, marketing, and on-the-ground programs supporting producers.

Here are five key takeaways from the video.

1. Progress on AgriStability

ABP staff pointed to movement on AgriStability as one of the biggest developments of the year, including changes expected to better account for pasture and feed-related costs. Staff noted this could be particularly important for cow-calf producers, where uptake has historically been low.

At the same time, ABP continues to push for longer-term improvements, including increasing the program cap, which many producers say is too low for today’s operations.

Alberta Beef Producers encouraged by AgriStability enhancements
Alberta Beef Producers applauds AgriStability enhancements in 2025 Federal Budget

Work will continue in 2026 to ensure the final program details are practical and effective for producers.

2. Water policy and reporting will be a focus in 2026

ABP highlighted ongoing work related to the Water Act, including efforts to protect “first in time, first in right” and avoid cuts to water allocations.

Alberta proposes updates to Water Act 

Looking ahead, attention will turn to how new policy requirements are implemented, particularly around potential mandatory water-use reporting.

ABP says a key priority will be ensuring any reporting requirements are workable and do not create unnecessary administrative burden for producers.

3. ABP communications platforms continue to grow

ABP’s stakeholder relations team reported strong growth in its communications channels.

ABP Daily saw approximately 400,000 views over the past year, with more than 100,000 users visiting the site. Updates to AlbertaBeef.org, including an improved and searchable research section, are also helping producers more easily access information.

Looking ahead, ABP is refining its stakeholder communications strategy, including social media use, media relations, youth engagement, and crisis communications planning.

4. Marketing and education efforts are building public trust

ABP’s marketing efforts in 2025 included the All Ways Alberta Beef campaign, developed with Canada Beef, and the Land and Legacy commercial.

Both campaigns focused on highlighting the connection between producers, animal care, and local communities, with messaging designed to resonate with consumers’ growing interest in supporting local food systems.

In 2026, ABP will also update curriculum-linked education materials to better align with changes to Alberta’s K–12 curriculum, helping bring agriculture and beef education into classrooms.

5. Research, animal health and producer support remain key priorities

ABP highlighted several ongoing investments and initiatives supporting the industry.

This includes funding for Western Crop Innovations to support barley breeding, recognizing the importance of feed grain development for beef production.

ABP is also investing in veterinary training at the University of Calgary, including equipment and simulators to help students build practical skills before working with live animals.

The organization will also continue its work on the bovine tuberculosis investigation, including supporting affected producers, working with industry partners and advocating for gaps in compensation programs.
ABP noted that resources, including a recorded webinar, are available for producers looking to learn more about the issue.