Andrea Brocklebank will become the Canadian Cattle Association’s (CCA) Chief Executive Officer in early March. Brocklebank currently serves as Executive Director for Beef Cattle Research Council (BCRC), a division of the CCA. CCA President Tyler Fulton made the announcement today, citing Brocklebank’s proven track record of strategic decisions and collaboration as critical skills that will…
The Canadian Beef Check-Off Agency has wrapped up the 2024/25 fiscal year by reporting financial results, program highlights, and updates to its board and committees at its Annual General Meeting. The Agency collected $18.7 million in national check-off revenue and $1.5 million in import levies. Funds were allocated to marketing through Canada Beef (55%), research…
Each year, the Keith Gilmore Foundation awards scholarships to outstanding young individuals who are shaping the future of Canadian agriculture, with a special focus on those passionate about the Hereford breed. Established in honour of the late Keith Gilmore—longtime editor and publisher of The Canadian Hereford Digest—the foundation recognizes his lasting impact on agricultural journalism, the…
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