The Canadian Beef Advisors are excited to unveil the 2025-30 National Beef Strategy, which aims to enhance profitability, growth, and the global reputation of Canadian beef as a high-quality product. “The National Beef Strategy is about the future. We want people to know that the beef industry is preparing the way for the next generation,”…
For this episode of The Bovine, Kara Mastel sits down with Jenna Sarich, Stakeholder Engagement Technical Consultant with Public and Stakeholder Engagement (PSE). The duo discuss the ins and outs of PSE, results from a recent national sustainability survey, the importance of telling the story from the farm, and more. Tune in below, download for later,…
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