Laura Buss, who grew up on a cow-calf operation north of Westlock, Alta., has been appointed as the first youth councillor to the Canadian Roundtable for Sustainable Beef (CRSB).
Buss was selected through a nomination process coordinated with the Canadian Cattle Youth Council and will serve in an ex-officio (non-voting) role on the CRSB Council. The position was created in 2025 to ensure youth perspectives are represented in national conversations about beef sustainability.
CRSB photo (left to right): Sam Hamam (McDonald’s Canada), Kristine Tapley (Cargill), Laura Buss (CRSB Youth Councillor), Ryan Beierbach (CRSB Chair).

“I am thrilled to represent youth in the beef industry on a council that brings together such diverse perspectives from across the sector,” says Buss.
“The funding support to travel and meet with CRSB members in-person is particularly exciting, as I’ve learned that these face-to-face collaborations are where the most impactful work happens.”
As youth councillor, Buss will participate in CRSB council discussions, bring forward youth perspectives from across the beef sector, and serve as a liaison between CRSB and the Canadian Cattle Youth Council. The role also includes co-chairing at least one CRSB council meeting per year and contributing thought leadership within youth and industry networks.
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About the Author
Brad Brinkworth has a deep background in strategic communications and content, working across agriculture in Alberta and beyond. He grew up with extended family involved in both crop and livestock farming, and holds a degree in Journalism and Communications from the University of Minnesota. Brad enjoys telling the story of agriculture and creating clear, purposeful content that connects with producers. He and his family are based in Calgary.