From February 1 to 28, 2025, nearly 250 restaurants across the country will participate in Canada Beef’s third-annual Burger It Forward campaign aimed at relieving the growing food insecurity in Canada. The national campaign supports local restaurants while also raising funds for food banks regionally and nationally. Food Banks Canada reports that use is at…

Canada Beef is pleased to provide Alberta Beef Producers (ABP) with a year-to-date overview of domestic and international market development and promotion activities to increase demand for Canadian beef while ensuring the maximum value for producer values. ABP’s partnership in Canada Beef’s Provincial Marketing Alliance (PMA) program in fiscal (F)2023-24 included a yearlong consumer campaign…