Press Releases

Following a successful Annual General Meeting (AGM), Alberta Beef Producers (ABP) is pleased to announce the 2023 Board of Directors: Back (L to R): Brad Dubeau (General Manager), Gary These, Lee Irvine, Doug Roxburgh, George L’Heureux, Kent Holowath, and Nanita Blomquist.  Front (L to R): Miles Wowk, Sheila Hillmer (Vice Chair), Brodie Haugan (Chair), Fred…

Calgary, AB – It is with tremendous sorrow that the Canadian Cattle Association (CCA) shares the news of the sudden passing of our President, Reg Schellenberg, on December 2, 2022. “Reg’s legacy and impact on the Canadian cattle industry will be felt for years to come. His gentle demeanor and strong character are qualities that…

Responding to a need brought forward by industry and under the direction of the Board of Directors, Canadian Cattle Identification Agency (CCIA) has just launched an initiative that links non-approved Ultra High Frequency Technology (UHF) secondary tags to approved CCIA tags in the Canadian Livestock Tracking System (CLTS), database. This new feature allows UHF users…

This year’s innovative ‘how do you burger?’ campaign took home multiple honors from the Best of CAMA Awards by the Canadian Agri-Food Marketers Alliance. Calgary, Alberta – Alberta Beef Producers (ABP) and WS are honoured to receive five national awards as recognition for their collaboration on the summer campaign that asked Canadian consumers “how do…

Alberta Beef Producers’ Past Vice Chair, Jason Hale, is newly appointed Deputy Minister, Agriculture and Irrigation, with the Government of Alberta. “Jason Hale brings a wealth of experience as a cow/half operator, irrigation district board chair, and former MLA,” said Minister of Agriculture and Irrigation, The Honourable Nate Horner. “Agriculture is playing a vital role…

Alberta Beef Producers’ Chair Dr. Melanie Wowk and staff Mark Lyseng were invited to join the House of Commons of Canada’s Standing Committee on Industry and Technology this month, to discuss ranchers’ roles in the greening of the prairie economy.  “It was an absolute honour to be invited to speak on behalf of Alberta’s beef…

Calgary, AB – Alberta Beef Producers (ABP) has launched a contest encouraging Albertans to “Beef Up” their Summer. The contest invites beef-lovers to declare their burger-eating style, for the chance to win a $1,000 Ultimate Summer Grilling BBQ Prize Pack. “Whether you are a Connoisseur, a “Squisher,” a “Tipper”, or a “Stealer,” there are many…

After a significant amount of work on a submission to the federal government Living Labs Initiative, Alberta Beef Producers (ABP) is extremely pleased to announce a collaborative, multi-sectoral innovation and adoption project that will benefit Alberta’s beef, forage, and cropping sectors. Through the Agricultural Climate Solutions – Living Labs program, this project has been selected…

The Alberta beef industry is keen to dive into results of a competitiveness study initiated last year. With a number of challenges impacting the supply chain over the last two years, some pressing risk factors have been brought to the forefront. COVID-19 shone a light on our supply chain challenges and we continue to see…

Alberta Beef Producers is pleased to present Ribbon Creek Ranch, owned and operated by Dawn and Jerry Baerg and their family, with the 2022 Environmental Stewardship Award. Calgary, Alberta – Alberta Beef Producers pleased to present the 2022 Environmental Stewardship Award (ESA) to Dawn and Jerry Baerg and family with an honorary gate sign. Ribbon Creek Ranch…