Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, today announced funding of up to $3.6 million in the Canadian beef industry.
The funding will be used to support Canada Beef in its efforts to boost exports of beef and veal products, remain competitive, and continue to be a driver of economic growth.
According to the Government of Canada, this will include project activities that “help to bolster Canada’s global beef brand and build stronger relationships with global trading partners.”
The funding will also support training and e-learning activities at the Canadian Beef Centre of Excellence.
“The government-industry development funding that Canada’s beef producers are able to leverage with their own national check-off investment is essential for positioning the industry for growth and success in international markets,” said Michael Young, President of Canada Beef. “The ability to partner with the Government of Canada to fund and deliver important programs is appreciated especially as the pandemic and world events contribute to an ever-evolving marketplace.”
“Canadian cattle producers deliver high-quality, internationally recognized products,” said Minister of Agriculture and Agri-Food Marie-Claude Bibeau. “Building on this reputation, our government’s investment will help the industry capture opportunities for growth and ensure that Canada’s beef sector remains a driver of our economy.”
The investment is through the AgriMarketing Program, under the Canadian Agricultural Partnership (CAP). CAP is a five-year, $3 billion program focused on strengthening the agriculture, agri-food, and agri-based products sector.