AB Direct - Steers

Live: ---
Rail: 390.00 del

AB Direct - Heifers

Live: ---
Rail: 390.00 del

US Trade- Steers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

US Trade - Heifers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

Canadian Dollar

$74.50
0.17
July 5, 2023 Checking in with ABP

All (the) ways we are kicking off the 23/24 Consumer Campaign

With summer in full swing and event season upon us, keep an eye out for our brand-new consumer marketing campaign for the 2023-2024 year. This campaign aims to showcase the passion Alberta producers put into raising this iconic product. From all the ways producers show steadfast dedication to their work, to the ways a chef passionately prepares this essential ingredient, and to the ways consumers enjoy it, there’s ritual and tradition in every bite of Alberta beef.

The power imagery brings forward a sense of nostalgia and identity that goes hand in hand with Alberta Beef. We have created sets of visuals that connect with the different facets of our audience:

  • All-ways to raise: brings attention to the blood, sweat, and tears that producer put into raising the best and most sustainable cattle. 
  • All-ways to cook: showcases the versatility of the product and the many ways Alberta beef can be prepared.
  • All-ways to eat: draws focus to all the ways Alberta beef can be enjoyed. From the grill to the home kitchen, the pub or the five-star restaurant, it doesn’t matter where you enjoy your Alberta beef.

Once again in partnership with Canada Beef, this campaign will be featured on billboards across the province, and digital ads encouraging consumers to try something new with their beef. A dedicated landing page is being developed that showcases all the ways cattle are raised in Alberta, where different cuts of beef come from on the carcass, as well as recipes and content from restaurant chefs, home cooks, and influencers.


Catch us for our first event at Kitchen Theatre in the Big Four on Stampede Park, July 14,15, and 16 at 2p.m. where we host our first-ever ‘Beef Black Box’ challenge. BBQ pitmasters and Michelin star chefs will compete head-to-head with a mystery cut of beef and will only have an hour to create an amazing dish.


This article was first published in Volume 3 Issue 2 of ABP Magazine (June 2023). Watch for more digital content from the magazine on ABP Daily.

Share this on

About the Author

Lindsay Roberts
Lindsay is the Marketing and Communications Manager at Alberta Beef Producers. She has an extensive background in agri-marketing, publication and brand development. Lindsay has a passion for creative storytelling and all things agriculture.

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

September 20, 2023 Checking in with ABP

Providing direction at upcoming Engagement Sessions

September 20, 2023 Current Markets & Forecasts

The Bovine: Ryan Copithorne's market outlook for Fall 2023

September 18, 2023 Checking in with ABP

Canfax Weekly Article | Report for the week of September 18, 2023

Cattle Report

Updated: 22/09/2023

Steers

Live: ---
Rail: 390.00 del

Heifers

Live: ---
Rail: 390.00 del

Choice Steers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

Choice Heifers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

Boner Cows

Over 500 lbs: US $215.30

Canadian Dollar

$74.50   0.17

Livestock Price Insurance Index

Expiry Fed Feeder Calf
18-Dec-23 232 322 -
15-Jan-24 236 322 -
12-Feb-24 238 332 -
11-Mar-24 238 332 -
8-Apr-24 244 338 -
6-May-24 248 340 -
3-Jun-24 252 348 -
Last Updated on September 21, 2023