AB Direct - Steers

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US Trade- Steers

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US Trade - Heifers

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Alberta Hereford Showcase (Megan McLeod/Alberta Beef Producers)
December 2, 2021 Checking in with ABP

Out and about with Alberta Beef Producers

Editor’s Note: This article was written in October, and first published in the November 2021 edition of ABP Magazine.

As we move into the fall, we begin to refocus on a pivotal time for producers and what is happening in the fields, the feed yards, the auction marts, and at the exhibitions. As events begin to shift back to a more normal format, here’s an update on where we’ve been for fall: 

Canadian Mental Health Classic

More than ever, mental health is a vital and important topic in agriculture. Our Central Zone in particular was chosen to support this worthwhile event as a platinum sponsor, with Colin Campbell and I attending the event on behalf of Alberta Beef Producers. 

The event, which was supported by more than 80 organizations and companies, raised more than $55,000 and will go a long way in supporting mental health initiatives in and around the Edmonton area.

Olds Fall Classic

In total, the show saw good turnout with 82 exhibitors, 287 head of cattle and 6 breed shows in total. From this show, some great cattle qualified for the upcoming Alberta Supreme, which will be held at Farmfair International.

Agri-Recovery, feed shortages, and the outlook for this fall/winter were key topics of conversation among producers in attendance.

As we look to the month of November, I look forward to meeting with producers and being in attendance at the following events:

Lloydminster Stockade Roundup

Lloydminster Stockade Round-up is gearing up for another successful event. Running from November 2-6, 2021, we look forward to seeing a great representation for all major cattle breeds as the introductory November event leading into Farmfair International & Canadian Western Agribition.

The Alberta Hereford Showcase

An exciting new event from the Alberta Hereford Association, this show, sale and social is being held in conjunction with the Canadian Finals Rodeo.

This event will combine a junior prospect steer and heifer show, the Hereford Genes Bull Event, the Genes of the Future Sale, as well as the Western National Hereford Show.

Farmfair International

Under new leadership, Farmfair looks to have a successful event following a 1-year sabbatical due to COVID-19. Entries are up from their last show in 2019 and we look forward to seeing how Explore Edmonton and the new Farmfair team will put their stamp on this signature event. 

Alberta Beef Producers will be hosting a booth at the event with various delegates and myself present throughout the week. Be sure to stop by and have a coffee on us!

I look forward to making many visits to various producer and auction market sales, including those featured as advertisers in this issue. As I am out and about at various functions, I would love nothing more than to have conversations with any producer who has feedback, questions, comments or inquiries for ABP.

Until then, I wish everyone the best as you continue through this fall and into the winter months.

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About the Author

Megan McLeod
Megan has a vast knowledge of the beef supply chain from conception to consumer, including cow calf and purebred livestock production and marketing – with 15 years of experience on her family-owned and operated meat production facility. As Field Specialist for Alberta Beef Producers (ABP), Megan connects with producers and stakeholders; leads advertising sales for ABP Daily and ABP, the magazine; and organizes ABP display booths and delegate attendance at events.

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