What We’re Reading | A leg up for young cattle producers

CCA’s new president discusses his priorities, including investing in the beef industry’s next generation, improving market access and risk management, plus protecting Canada’s herd from foot-and-mouth disease

By Piper Whelan, Canadian Cattlemen

Reg Schellenberg knows what it’s like to be a young rancher, just starting out with the odds stacked against his family.

In the early 1980s, Schellenberg and his wife Shannon had become partners in her parents’ cow-calf operation, Perrin Ranching, south of Beechy, Sask. He was always interested in cattle and horses, and he worked in the forage department at Agriculture and Agri-Food Canada’s Swift Current Research and Development Centre before hiring on with his future in-laws in September 1978.

“Once … Shannon and I were married (in July 1980), we made the decision: this is the lifestyle we wanted,” Schellenberg recalls.

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‘What We’re Reading’ is a quick look at some of the issues and insights Alberta Beef Producers’ content creators and editors are reading to stay up-to-date, to broaden perspectives, and to explore issues relevant to the agriculture industry.