CCA’s new president discusses his priorities, including investing in the beef industry’s next generation, improving market access and risk management, plus protecting Canada’s herd from foot-and-mouth disease
By Piper Whelan, Canadian Cattlemen
Reg Schellenberg knows what it’s like to be a young rancher, just starting out with the odds stacked against his family.
In the early 1980s, Schellenberg and his wife Shannon had become partners in her parents’ cow-calf operation, Perrin Ranching, south of Beechy, Sask. He was always interested in cattle and horses, and he worked in the forage department at Agriculture and Agri-Food Canada’s Swift Current Research and Development Centre before hiring on with his future in-laws in September 1978.
“Once … Shannon and I were married (in July 1980), we made the decision: this is the lifestyle we wanted,” Schellenberg recalls.
‘What We’re Reading’ is a quick look at some of the issues and insights Alberta Beef Producers’ content creators and editors are reading to stay up-to-date, to broaden perspectives, and to explore issues relevant to the agriculture industry.