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February 6, 2021
Innovation & Technology
What We’re Reading | Sea-Doo maker seeks growth beyond fan base after pandemic boom
BNN Bloomberg by Sandrine Rastello
The virus brought BRP Inc. an unexpected windfall, with throngs of first-time customers riding out the pandemic on Sea-Doos, snowmobiles and all-terrain vehicles. It’s betting that greener machines can help sustain the growth.
The Canadian powersports manufacturer plans to introduce a broad lineup of electric-powered products within the next three years, Chief Executive Officer Jose Boisjoli said in a video interview with Bloomberg News. The move is critical to expanding the company’s appeal to climate-conscious consumers.
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