The Canadian Beef Industry is featuring four new, ten-year goals as part of the National Beef Strategy:
Announced this week, these goals build on the five-year goals previously outlined in the 2020-2024 National Beef Strategy, which include:
The goals highlight the Canadian beef industry as integral for climate change mitigation and sustainability of our food systems. They will be used by the Canadian Roundtable for Sustainable Beef (CRSB) to inform the update of the Sustainability Strategy, and the Beef Cattle Research Council (BCRC) as it works on the update of the National Beef Research and Extension Strategy.
“We want Canadians to know that we share their concerns around climate change and the need for a resilient food supply,” says Bob Lowe, an Alberta rancher and President of the Canadian Cattlemen’s Association (CCA). “Raising cattle in Canada is good for the environment and these goals demonstrate how we are striving to make every sector of the industry even better.”
Find out more about the goals, including individual fact sheets, at Canada’s National Beef Strategy – Industry Goals 2030.
The National Beef Strategy is a collaborative effort by Canadian national beef sector organizations including the Beef Cattle Research Council, Canadian Beef Breeds Council, Canada Beef, Canadian Cattlemen’s Association (and its provincial member associations), Canadian Meat Council, Canadian Roundtable for Sustainable Beef, and the National Cattle Feeders’ Association.