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May 10, 2021 Issues & Insights

Walmart launching certified sustainable beef options

Just in time for barbecue season, Walmart Canada has announced it is now sourcing beef from certified sustainable operations, under standards set by the Canadian Roundtable for Sustainable Beef (CRSB).

This season, Your Fresh Market brand beef patties will begin to show a sustainability certification label on each package, a first for Canadian retailers.

“Walmart is committed to being a regenerative company – one that works to restore, renew and replenish our planet. Offering this new line of beef patties with sustainability certification is part of our journey and a proud moment for our entire team,” said Horacio Barbeito, President and CEO, Walmart Canada. “Our ongoing partnership with the CRSB helps drive the shared goal of advancing sustainability within the Canadian beef industry. Each of us can take pride in knowing that our collective actions support global sustainability commitments.”

Walmart Canada sources 100% of its beef in Canada, and is committed to supporting sustainable beef practices through a verified, third-party certification.

“Walmart Canada has been a strong partner on our sustainability journey. We’re delighted that they are now showcasing the CRSB Certified label in Walmart stores across the country,” said Anne Wasko, Chair of the CRSB. “The label will help Canadians understand the sustainable practices that are used and how their food is raised, so that they can better understand how that contributes to a sustainable food system. We want all Canadians to feel confident that in choosing CRSB-certified products, they are making the right choices for themselves and their families, and for our planet, while also supporting farmers and ranchers across Canada.”

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