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October 13, 2021 Issues & Insights

What We’re Reading | Consumers get a side of carbon with their beef

By Doug Ferguson, Western Producer

Industry leaders say beef production plays an important role in carbon sequestration that is not well known by consumers

Consumers concerned about the environmental impact of greenhouse gases from Canada’s beef industry aren’t looking at the full picture, a recent webinar at the University of Calgary was told.

“We really need all of the environmental benefits to be part of the conversation,” said Kelly Smith-Fraser, who was the first female chair of Alberta Beef Producers.

Canadians must consider things “such as preservation of our grasslands, biodiversity, upcycling, carbon sequestration, as well as providing wildlife habitats — so we really need to take everything into account, not just one little snippet of one piece.”

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‘What We’re Reading’ is a quick look at some of the issues and insights Alberta Beef Producers’ content creators and editors are reading to stay up-to-date, to broaden perspectives, and to explore issues relevant to the agriculture industry.

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