Magazine ABP Magazine is printed and distributed to more than 18,000 producers, auction markets, and industry stakeholders across the province. 2024 Marks the fourth volume of the ABP Magazine. All Ways Alberta Beef Campaign In late 2023, the “All Ways Alberta Beef” campaign by ABP and Think Shift was recognized with Best of CAMA wins…

The stakeholder relations portfolio encompasses a diverse range of activities aimed at keeping cattle producers informed and engaged in our work. This includes regular updates on ABP initiatives, effective media relations, and dedicated efforts in portfolios such as youth engagement and the Environmental Stewardship Award. Producer Communications In 2021, ABP launched a site dedicated to…

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible. ABP Magazine Published ByBrad Dubeau,Alberta Beef Producers EditorLindsay Roberts CreativeTracy Irving Front Cover DesignZoe McMullen Writing Brenna GrantDebra MurphyDianne FinstadJamie…

The early July Stampede Summit was a major success, with a record number of Members of the Legislative Assembly (MLAs) in attendance. The Premier delivered remarks to a packed audience of beef producers and industry stakeholders, highlighting the importance of the beef industry in Alberta and reaffirming the government’s support. The event fostered productive conversations…

Reflecting on the past year, Alberta Beef Producers (ABP) has achieved significant milestones, driven by invaluable feedback from our producers, and our agreement with Canadian Cattle Association, which has allowed additional investments in Alberta’s beef industry. In January and February we returned to offering our Producer Meetings over shared meals. For a modest $10, producers…

In the last decade, the Alberta Beef Producers (ABP) commission has seen successes, challenges, and transformations. We’ve learned and grown through these experiences, and I’ve been honoured to support our community of cattle producers along the way. In such a diverse industry, it can be challenging to coordinate a unified voice. In the last few…