In early December, the Canadian Cattlemen’s Association (CCA) held an inaugural breakfast with key Parliamentarians who have been constant champions for agriculture. The breakfast gave CCA directors the opportunity to meet with a wide range of MPs, Senators and political staff and discuss the beef sectors’ main priorities heading into the 44thParliament. The breakfast was…

For Alberta Beef Producers, communicating beyond the farm gate to our beef consumer has always been top of mind. This is important when it comes to creating and maintaining demand for our beef of course, but also fostering understanding. An understanding of our industry, the world-class beef that we sustainably raise, and the producers that…

Are you prepared for a livestock-related emergency? How would you respond? The Animal Health Emergency Management Project (AHEM) is equipping the Canadian livestock industry with awareness, understanding, and resilience in emergency preparedness. One of the ways it’s doing that is by providing producer handbooks that outline important considerations and actions for emergency situations. In December…