2024 Annual Report

The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada. Issues Management Issues management strategies continue to correct misconceptions on the environmental footprint of Canadian beef production. This…

The Beef Cattle Research Council (BCRC) is Canada’s industry-led funding agency for beef, cattle and forage research and extension. The BCRC is directed by a committee of 16 beef producers from across the country including six producers from Alberta. It is funded primarily through the research allocation of the Canadian Beef Cattle Check-Off.  In 2023/24,…

Magazine ABP Magazine is printed and distributed to more than 18,000 producers, auction markets, and industry stakeholders across the province. 2024 Marks the fourth volume of the ABP Magazine. All Ways Alberta Beef Campaign In late 2023, the “All Ways Alberta Beef” campaign by ABP and Think Shift was recognized with Best of CAMA wins…

The early July Stampede Summit was a major success, with a record number of Members of the Legislative Assembly (MLAs) in attendance. The Premier delivered remarks to a packed audience of beef producers and industry stakeholders, highlighting the importance of the beef industry in Alberta and reaffirming the government’s support. The event fostered productive conversations…

Reflecting on the past year, Alberta Beef Producers (ABP) has achieved significant milestones, driven by invaluable feedback from our producers, and our agreement with Canadian Cattle Association, which has allowed additional investments in Alberta’s beef industry. In January and February we returned to offering our Producer Meetings over shared meals. For a modest $10, producers…

In the last decade, the Alberta Beef Producers (ABP) commission has seen successes, challenges, and transformations. We’ve learned and grown through these experiences, and I’ve been honoured to support our community of cattle producers along the way. In such a diverse industry, it can be challenging to coordinate a unified voice. In the last few…

Alberta Beef Producers’ (ABP’s) 2024 Annual Report is now available for download. In addition to ABP’s financial report, you’ll find the following updates: