advocacy

Nikki Olson is confident talking about cattle and their benefits with other cattle producers, but the farm-raised agronomist was unsure about the best way to talk about livestock to city folks. To ensure she had the best messages and tools to talk to consumers, Olson enrolled in the Beef Advocacy Canada program, a three-hour, online…

The Canadian Cattlemen’s Association’s (CCA) Public and Stakeholder Engagement team is announcing a new and improved Beef Advocacy Canada (BAC) program. BAC is an online learning program designed to empower, equip, and connect beef advocates. Through a series of five self-guided courses, participants learn about the key concerns consumers have about beef and be equipped…