Public and Stakeholder Engagement (PSE)

During the pandemic, we saw a drastic decrease in requests for education and in-classroom programming. While our ‘Beef in the Classroom’ materials are still current, we decided we needed a program that encompassed more than just ‘the beef,’ and engaged students in a more practical way. Over the past year, ABP has worked on restructuring…

The Public and Stakeholder Engagement (PSE) program, jointly delivered by the Canadian Cattle Association (CCA) and Canada Beef, delivers national public trust issue management and proactive content on the societal benefits of raising beef cattle in Canada.   Issues Management   Together with the BCRC, the PSE team partnered with Dr. Philip Griebel from the Vaccine and…

Spring has sprung in Alberta, and with folks coming out of winter hibernation and the weather starts warming up, you can bet we are gearing up for event season. We began our spring auction mart tour in Beaverlodge, Alberta. This quarter we focused our messaging towards cow-calf producers by providing detailed calving sheets that producers…

Public and Stakeholder Engagement, along with funding and in-kind partners, are excited to announce the launch of The Guardians Grazing Game, an online grazing simulation designed for students in grades 7-10. Participants learn how cattle benefit carbon sequestration and wildlife habitat through rotational grazing in both native grasslands and tame pastures. By moving cattle at…

On a beautiful day in early October, 35 teachers from around Alberta gathered in the warm sunshine on W.A. Ranches, just west of Calgary. On a hillside surrounded by crop fields, the teachers had a terrific view of the sliver of native grassland that remains in the coulee around Skull Lake. It was a perfect…

The Canadian Cattlemen’s Association’s (CCA) Public and Stakeholder Engagement team is announcing a new and improved Beef Advocacy Canada (BAC) program. BAC is an online learning program designed to empower, equip, and connect beef advocates. Through a series of five self-guided courses, participants learn about the key concerns consumers have about beef and be equipped…