AB Direct - Steers

Live: ---
Rail: 390.00 del

AB Direct - Heifers

Live: ---
Rail: 390.00 del

US Trade- Steers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

US Trade - Heifers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

Canadian Dollar

Photo Credit: Ciara Griffith, @ciarasandumphotography
June 27, 2023 Checking in with ABP

Out and about with Alberta Beef Producers

Spring has sprung in Alberta, and with folks coming out of winter hibernation and the weather starts warming up, you can bet we are gearing up for event season.

We began our spring auction mart tour in Beaverlodge, Alberta. This quarter we focused our messaging towards cow-calf producers by providing detailed calving sheets that producers could add to their records. In my travels, I was fortunate to have many conversations with producers as well as consumers who were genuinely curious about the beef industry and what role ABP plays. 

When speaking with producers, there were some common themes that played on everyone’s minds, which ABP is currently engaged in. With the change in legislation behind the Transfer of Care (TOC) documents, there seemed to be a large amount of concern around the increase of responsibility being put on the transporters and auction markets. ABP has been actively involved with government and research committees to ensure that TOC regulations will be in the best interests for all of those involved.

Our marketing team headed to the Calgary Stampede grounds to participate in their annual Aggie Days. We had the pleasure of combining forces with Public and Stakeholder Engagement (PSE) and Canada Beef to create a presentation that gave students an opportunity to experience a part of the beef production story. Students in grades 4-6 in the Calgary area were challenged in the Guardians of the Grassland game where they learned about the impact of rotational grazing and wildlife interactions that cattle may have. Based of their decisions on rotational days/ soil health and wildlife interactions they would receive points accordingly. Students were also walked through the Hi-Hog squeeze, demonstrating its operation and purpose in cattle production. 

The education didn’t stop there as each student would also be provided with a take-home informational pamphlet on nutrition, greenhouse gases, hormones and antibiotics in beef production, a beef by-products scavenger hunt, and other miscellaneous items to continue their education on beef in their own home. 

Our consumer education journey will continue as we will be participating in the Mountain View Aggie Days in June and Calgary Stampede’s Cattle Trail in July. Along with our participation in other events during Calgary Stampede we will also be preparing for the 2023 Canadian Beef Industry Conference in the upcoming months. We hope to see you at some of these amazing events this summer.

This article was first published in Volume 3 Issue 2 of ABP Magazine (June 2023). Watch for more digital content from the magazine on ABP Daily.

Share this on

About the Author

Taylor Kalbfleisch
Taylor is Alberta Beef Producers' Marketing and Communications Assistant. She comes from a mixed grain and cattle operation by Lamont, AB, where she continues to raise purebred Angus and commercial cattle with her parents in her spare time. Taylor studied Animal Science Technology and Agribusiness at Lakeland College. With a strong background in livestock marketing and agricultural event planning, she is actively involved within the agricultural community and will be a familiar face from ABP at upcoming events.

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

September 20, 2023 Checking in with ABP

Providing direction at upcoming Engagement Sessions

September 20, 2023 Current Markets & Forecasts

The Bovine: Ryan Copithorne's market outlook for Fall 2023

September 18, 2023 Checking in with ABP

Canfax Weekly Article | Report for the week of September 18, 2023

Cattle Report

Updated: 22/09/2023


Live: ---
Rail: 390.00 del


Live: ---
Rail: 390.00 del

Choice Steers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

Choice Heifers

Live: 183.00 (TX, KN) 184.00-185.00 (NE, IA)
Rail: 292.00-293.00 (NE, IA)

Boner Cows

Over 500 lbs: US $215.30

Canadian Dollar

$74.50   0.17

Livestock Price Insurance Index

Expiry Fed Feeder Calf
18-Dec-23 232 322 -
15-Jan-24 236 322 -
12-Feb-24 238 332 -
11-Mar-24 238 332 -
8-Apr-24 244 338 -
6-May-24 248 340 -
3-Jun-24 252 348 -
Last Updated on September 21, 2023