AB Direct - Steers

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AB Direct - Heifers

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US Trade- Steers

Live: 140.00-142.00
Rail: 218.00-221.00

US Trade - Heifers

Live: 140.00-142.00
Rail: 218.00-221.00

Canadian Dollar

$78.16
0.11

ABP Staff Zone

Brad Dubeau | General Manager

Brad Dubeau grew up on a commercial Hereford ranch west of Medicine Hat, AB. He went to Montana State University and received a BS in Agriculture Business with a minor in Economics. After university he worked at TD Canada Trust as an Agricultural Account Manager, and then Alberta Hereford Association as their manager. Brad was then employed with Independent Breeders Service and eventually Alta Genetics in public relations. Mostly recently, he was the Director of Communications for the Canadian Hereford Association and Editor of the Canadian Hereford Digest. Brad continues to operate a grasser operation west of Medicine Hat.

Responsibilities:

  • Brad is responsible for guiding the ABP staff as they work on behalf of producers to address the policy, production, communication, promotion, legal and financial issues that will help to strengthen the beef industry in Alberta.
  • Staff support to the Board of Directors.

Laura Procunier | Controller

Laura received her training at Pricewaterhouse Coopers; she is both a CA and a CMA.

Responsibilities:

  • Overseeing all Financial Management functions including producing monthly financial statement packages and related analysis.
  • Ensuring the check off levy is collected on a timely and correct manner.
  • Oversees the payroll system to ensure that staff are paid on a timely and accurate basis.
  • Disbursing and accounting for all funds paid out by ABP under research and sponsorship contracts.
  • Managing the investments and the cash flow requirements for the organization.
  • Coordinates the year-end financial statement audit.
  • Prepares the annual budget.
  • Maintains the producer data base.
  • Is the Chief Returning Officer for all ABP elections.

Katelyn Laverdure | Lead, Stakeholder Communications

Katelyn has been with the organization for over 15 years and grew within ABP to the position of Lead, Stakeholder Communications. She is an experienced agriculture communicator with a passion for creating content and fostering relationships to encourage meaningful collaboration. Katelyn has a Public Relations Certificate from Mount Royal College.

Responsibilities:

  • Responsible for managing ABP stakeholder communications and media relations activities.
  • Develop content for industry updates, media releases, Cattle Country radio, and annual reporting.
  • Stakeholder communications planning and content, and producer liaison initiatives.
  • Monitors media coverage of industry trends and organizes media training for industry spokespersons.
  • Oversee youth initiatives and engagement with young producer groups.

Karin Schmid | Lead, Beef Production and Extension

Karin grew up on a mixed farm near Keoma, AB, raising purebred Simmental cattle and grain, and is still involved to a limited extent. She has a Master’s Degree in Agriculture from the University of Alberta which focused on the genetic and metabolic factors affecting feed efficiency in beef cattle. Before joining ABP, Karin spent just over four years with the Canadian Hereford Association as their Breed Development Coordinator.

Responsibilities:

  • Provides policy direction and technical support in the areas of cattle health and welfare, cattle and beef research, environmental stewardship, and efficient cattle and beef production practices to ABP’s staff, directors and delegates, as well as cattle producers throughout Alberta.
  • Liaises with CCA and a number of other organizations on issues of importance to Alberta’s beef industry, and is also responsible for overseeing the administration of research projects funded by ABP.
  • Provides staff support to the Research Committee.

Mark Lyseng | Lead, Government Relations and Policy

Mark was raised on a fifth-generation cattle operation near Armena, AB, where he continues to raise cattle with his brother. He previously worked with the Government of Alberta as a Public Land Specialist and has a strong understanding of how government and stakeholder groups work together. Mark has a Master’s Degree from the University of Alberta in range and wildlife management and is a graduate of the CCA mentorship program, the Cattlemen’s Young Leaders.

Responsibilities:

  • Establish relationships and maintain communications with elected officials and senior staff members in the government.
  • Provide analysis and strategic direction to the ABP Board of Directors, councils, committees, and staff on a wide range of economic and policy issues affecting the sustainability and competitiveness of the beef cattle industry in Alberta.
  • Ensure that government officials consider cattle and beef industry priorities, ABP policy positions, and the interests of cattle and beef producers in all legislative, regulatory and policy decisions.
  • Provide staff support to the Governance Committee and work with partner organizations to enhance industry policy and government advocacy.

Lindsay Roberts| Marketing and Communications Manager

Lindsay is an experienced brand developer with a proven record of increased brand recognition and growth. She has an extensive background in agri-marketing and a degree in communications from Mount Royal University. Lindsay has a passion for creative storytelling and all things agriculture.

Responsibilities:

  • ABP marketing communications which aim to increase brand recognition and build on Alberta Beef’s consumer and public loyalty, by enhancing the image of beef producers and the industry.
  • Manage the editorial direction and advertising sales for the ABP magazine and online platform with direction from an editorial advisory board.
  • Work closely with ABP’s marketing and communications agency, WS, and manage the editorial content specialist and field specialist positions.

Megan McLeod | Field Specialist

Megan has a vast knowledge of the beef supply chain from conception to consumer, including cow calf and purebred livestock production and marketing – with 15 years of experience on her family-owned and operated meat production facility. She earned a Bachelor of Commerce degree from the University of Saskatchewan and brings experience in marketing through her work at McLeod Livestock, WS and Colliers International.

Responsibilities:

  • Connects with producers and stakeholders out in the field at community events, auction markets and anywhere producers gather.
  • This role leads advertising sales for both print and platform communications tools.
  • Delivers the digital and print rate card offering both producer and corporate rates to generate sales that meets or exceeds set targets.
  • Establish professional networks and strategic relationships to drive awareness of online and print opportunities.
  • To lead and organize ABP display booths and delegates at events.

Debra Murphy | Editorial Content Specialist

Debra has an extensive background in agriculture news media and developing relevant, engaging content for producer audiences. She grew up on a mixed farm in the Special Areas and has a degree in agriculture from the University of Alberta. Debra ranches alongside her family in central Alberta, where she spends time handling cattle, writing and practicing photography.

Responsibilities:

  • Creation and curation of meaningful content for the ABP magazine and online platform.
  • Create and provide day to day direction to achieve KPIs and key editorial pillars.
  • Develop and maintain content calendar for the online platform and social media.

Top Stories

December 2, 2021 Checking in with ABP

Out and about with Alberta Beef Producers

December 1, 2021 Issues & Insights

Unionized employees prepare to vote on Cargill's Nov 30 offer

December 1, 2021 Issues & Insights

What We're Reading | Some Peace Region ranchers may have to sell herds because of drought-caused feed shortage

Cattle Report

Updated: 03/12/2021

Steers

Live: ---
Rail: ---

Heifers

Live: ---
Rail: ---

Choice Steers

Live: 140.00-142.00
Rail: 218.00-221.00

Choice Heifers

Live: 140.00-142.00
Rail: 218.00-221.00

Boner Cows

Over 500 lbs: US$ 129.44

Canadian Dollar

$78.16   0.11

Livestock Price Insurance Index

Expiry Fed Feeder Calf
28-Feb 168 190 -
28-Mar 172 190 -
25-Apr 176 194 -
23-May 176 200 -
20-Jun 176 210 -
18-Jul 172 - -
15-Aug 170 208 -
Last Updated on December 2, 2021