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ABP Staff

Brad Dubeau | General Manager

Brad Dubeau grew up on a commercial Hereford ranch west of Medicine Hat, AB. He went to Montana State University and received a BS in Agriculture Business with a minor in Economics. After university he worked at TD Canada Trust as an Agricultural Account Manager, and then Alberta Hereford Association as their manager. Brad was then employed with Independent Breeders Service and eventually Alta Genetics in public relations. Mostly recently, he was the Director of Communications for the Canadian Hereford Association and Editor of the Canadian Hereford Digest. Brad continues to operate a grasser operation west of Medicine Hat.

Responsibilities:

  • Brad is responsible for guiding the ABP staff as they work on behalf of producers to address the policy, production, communication, promotion, legal and financial issues that will help to strengthen the beef industry in Alberta.
  • Staff support to the Board of Directors.

Kathy Jardine | Executive Assistant

Kathy has over 20 years of administrative and accounting experience in both the foodservice and oil and gas sectors. She spent several years overseas prior to joining the team at ABP.

  • Provides all administrative support to the General Manager, Executive, and Board of Directors.
  • Responsible for keeping the minutes of meetings and subsequent records.
  • Ensure the ABP office operates in an effective and efficient manner.

Don Poitras | Controller

Don is a senior accounting professional with over 20 years of diverse accounting experience and a master’s degree in business administration from the London School of Finance and Business. Fluent in both official languages, Donald is also a Commissioner of Oaths and former member of the Canadian Armed Forces.

  • Overseeing all Financial Management functions including producing monthly financial statement packages and related analysis.
  • Ensuring the check off levy is collected on a timely and correct manner.
  • Oversees the payroll system to ensure that staff are paid on a timely and accurate basis.
  • Disbursing and accounting for all funds paid out by ABP under research and sponsorship contracts.
  • Managing the investments and the cash flow requirements for the organization.
  • Coordinates the year-end financial statement audit.
  • Prepares the annual budget.

Mark Lyseng | Government Relations and Policy Lead

Mark was raised on a fifth-generation cattle operation near Armena, AB, where he continues to raise cattle with his brother. He previously worked with the Government of Alberta as a Public Land Specialist and has a strong understanding of how government and stakeholder groups work together. Mark has a Master’s Degree from the University of Alberta in range and wildlife management and is a graduate of the CCA mentorship program, the Cattlemen’s Young Leaders.

Responsibilities:

  • Establish relationships and maintain communications with elected officials and senior staff members in the government.
  • Provide analysis and strategic direction to the ABP Board of Directors, councils, committees, and staff on a wide range of economic and policy issues affecting the sustainability and competitiveness of the beef cattle industry in Alberta.
  • Ensure that government officials consider cattle and beef industry priorities, ABP policy positions, and the interests of cattle and beef producers in all legislative, regulatory and policy decisions.
  • Provide staff support to the Governance Committee and work with partner organizations to enhance industry policy and government advocacy.

Debra Murphy | Stakeholder Relations Manager

Debra has an extensive background in agriculture news media and developing relevant, engaging content for producer audiences. She grew up on a mixed farm and has a degree in agriculture from the University of Alberta. Debra ranches alongside her family in central Alberta.

Responsibilities:

  • Manage stakeholder-facing communications initiatives, including overseeing the direction of ABP Daily and the Monthly Minute.
  • Coordinate the Environmental Stewardship Award and Young Guns Contest.
  • Develop and maintain strong relations with media, respond to media inquiries, and assist ABP board members and delegates in responding to the media.
  • Manages the Digital Content Specialist role.

Lindsay Roberts | Marketing and Communications Manager

Lindsay is an experienced brand developer with a proven record of increased brand recognition and growth. She has an extensive background in agri-marketing and a degree in communications from Mount Royal University. Lindsay has a passion for creative storytelling and all things agriculture.

Responsibilities:

  • ABP marketing communications which aim to increase brand recognition and build on Alberta Beef’s consumer and public loyalty, by enhancing the image of beef producers and the industry.
  • Manage the editorial direction and advertising sales for the ABP magazine.
  • Works closely with ABP’s marketing and communications agency, and manages the Marketing and Communications Assistant position, and the Advertising Sales Representative.

Karin Schmid | Beef Production and Extension Lead

Karin grew up on a mixed farm near Keoma, AB, raising purebred Simmental cattle and grain, and is still involved to a limited extent. She has a Master’s Degree in Agriculture from the University of Alberta which focused on the genetic and metabolic factors affecting feed efficiency in beef cattle. Before joining ABP, Karin spent just over four years with the Canadian Hereford Association as their Breed Development Coordinator.

Responsibilities:

  • Provides policy direction and technical support in the areas of cattle health and welfare, cattle and beef research, environmental stewardship, and efficient cattle and beef production practices to ABP’s staff, directors and delegates, as well as cattle producers throughout Alberta.
  • Liaises with CCA and a number of other organizations on issues of importance to Alberta’s beef industry, and is also responsible for overseeing the administration of research projects funded by ABP.
  • Provides staff support to the Research Committee.

Kaley Segboer-Edge | VBP+ Coordinator and ABP Stewardship Lead

Kaley Segboer-Edge has a bachelor’s in environmental science with a psychology minor. She has worked in various capacities in encouraging and supporting producer adoption of best management practices. She’s worked closely with VBP+ during her tenure as the Certified Sustainable Beef Framework Manager at the Canadian Roundtable for Sustainable Beef. 

Kaley lives off-grid with her husband and their two-year-old in Central Alberta, where her favourite weekends are spent roping with family. 

Responsibilities:

  • Coordinate all aspects of on-farm producer audits for Alberta – Verified Beef Production Plus. This can include delivering VBP+ training to producers, promoting the VBP+ program and associated incentives, communicating with producers that wish to become certified, and supporting producers when required for renewal follow-up. 
  • Liaise with industry and government working groups and committees representing beef producers’ priorities in stewardship.  
  • Coordinate work on wildlife files as they relate the beef industry and ABP.

Taylor Kalbfleisch | Marketing and Communications Assistant

Taylor comes from a mixed grain and cattle operation by Lamont, AB, where she continues to raise purebred Angus and commercial cattle with her parents in her spare time. Taylor studied Animal Science Technology and Agribusiness at Lakeland College. With a strong background in livestock marketing and agricultural event planning, she is actively involved within the agricultural community and will be a familiar face from ABP at upcoming events.

Responsibilities:

  • Provides representation at Alberta industry conferences, and ABP events.
  • Leads and organizes ABP display booths and delegates at events and trade shows as required.
  • Communicates regularly with Zone delegates and assists in event planning and zone sponsorship opportunities.
  • Researches and assesses incoming proposals for sponsorship, and make recommendations and execute requests that are approved.
  • Prepares, processes, and organizes shipments of merchandise orders and the display materials.
  • Provides educational and awareness presentations to producers, consumers, or schools.

Jillian McLerie | Advertising Sales Representative

Jill grew up on a large commercial cow/calf operation at Spruce View, AB. She is still heavily involved on her family ranch and she and her brother have established Black Chrome Livestock, raising purebred Black Angus genetics. Jill attended Lakeland College, where she obtained her diploma in Agribusiness with a major in Marketing and Communications. She also has a Certificate in Graphic Design from Red Deer Polytechnic. Before taking on her role at ABP she worked for Olds College in Continuing Education as a Programming Coordinator for the school of Life Science & Business. 

Responsibilities: 

  • Coordinate advertising sales for ABP’s quarterly print publications and digital advertising on ABP Daily.  
  • Provide customers with creative and effective advertising solutions.  
  • Assist in the ad design process and help coordinate on behalf of the client with the entire team. 

Kara Oosterhuis | Digital Content Specialist

Kara grew up on a grain farm near Bow Island, Alberta. After attending SAIT and the University of Calgary — where she obtained a degree in communication and media studies, and a diploma in broadcast news — Kara began her professional career working in agricultural communications and agricultural journalism.

Kara now resides near her family’s farm, raising a mix of livestock, consisting mostly of goats (because something has to eat all that kochia). Kara has a passion for storytelling, but even more so, asking the questions that matter. You can find her surrounded by farmers/ranchers and a cup of coffee — or at an upcoming ABP event!

Responsibilities:

  • Writes, edits, and curates articles for ABP Daily and ABP Magazine. 
  • Creates and manages content for ABP’s social media platforms. 
  • Ensures ABP’s digital content is engaging, relevant, and timely. 
  • Monitors social media analytics and engagement from online audiences. 

Featured

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Cattle Report

Updated: 12/06/2024

Steers

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Heifers

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Choice Steers

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Choice Heifers

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Boner Cows

Over 500 lbs: 264.41

Canadian Dollar

$73.09   0.37

Livestock Price Insurance Index

Expiry Fed Feeder Calf
2-Sep-24 234 326 --
30-Sep-24 232 328 376
28-Oct-24 230 328 372
25-Nov-24 228 324 370
23-Dec-24 232 318 368
20-Jan-25 234 320 --
17-Feb-25 236 324 382
Last Updated on June 7, 2024

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