Canadian Beef Breeds Council announces new CEO

The Canadian Beef Breeds Council (CBBC) is announcing the appointment of Sandy Russell as Chief Executive Officer, effective immediately.

“CBBC is very fortunate to be able to have a leader like Sandy taking the reins of the organization,” says CBBC President David Sibbald. “I am excited and confident she will lead us forward to advance the organizations goals and initiatives focused on driving genetic value throughout the entire beef industry.”

Russell has vast experience in the beef industry, including most recently as the Director of Business Development for the Canadian Beef Improvement Network.

“I am extremely excited for this opportunity and appreciate the confidence that the Board of Directors has placed in me,” Russell says. “I firmly believe the Canadian beef industry has a vibrant future ahead and I am confident that the continued collaborative approach that CBBC has shown to drive genetic advancements forward within the industry will secure our future success.”