Checking in with ABP

With summer in full swing and event season upon us, keep an eye out for our brand-new consumer marketing campaign for the 2023-2024 year. This campaign aims to showcase the passion Alberta producers put into raising this iconic product. From all the ways producers show steadfast dedication to their work, to the ways a chef…

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible. ABP Magazine, ABP Magazine Covers, ABP Volume 3 Issue 2 Published by Brad Dubeau,Alberta Beef Producers EditorLindsay Roberts CreativeTracy Irving…

By Merle Massie for CBC News Saskatoon It was a will that would go down in history. Shortly after lunch on June 8, 1948 — exactly 75 years ago — Cecil George Harris went out to work on his farm in the McGee district in the RM of Pleasant Valley near Rosetown, Sask. The plan…

Past-Chair of ABP, Melanie Wowk, witnessed both the Senate Standing Committee on Agriculture and Agri-Food and House of Commons Standing Committee on Industry and Technology regarding Bill C-235, Building a Green Prairie Economy Act. And now it’s your turn to provide your local insight! Bill C-235 calls for a framework that promotes clean economic growth…

Do you have a passion to speak up for agriculture? The eighth-annual Alberta Young Speakers for Agriculture (AYSA) competition is coming this summer, and registration is now open for speakers between the ages of 11-24. This year’s competition, taking place Monday, July 10 at Olds College in Olds, Alberta, provides young people with “the opportunity…

By Eric Volmers, Calgary Herald Three ranches outside of Calgary that have been used in Alberta-based productions for decades were honoured in Cannes, France, on the weekend, winning the Location of the Year award at the Global Production Awards. The awards are held concurrently with the world-famous Cannes Film Festival. The award honoured three of…

For the second year, Alberta Beef Producers and our other Western Canadian counterparts participated in Meet the Ranchers Day, in partnership with SaveOn Foods. Producers were onsite at four SaveOn Foods locations across Alberta to share delicious beef samples and chat with customers about where their beef comes from. Meet the Ranchers was designed to…

Clay’s farm isn’t doing well, and he says he hasn’t been able to finish his daily jobs. He’s not going to the coffee shop or texting friends anymore. If you have a friend like Clay, step up and offer your support. Clay is the agriculture persona for Buddy Up, a men’s suicide prevention communication campaign….

By The Canadian Press via CBC Calgary The Nature Conservancy of Canada has announced a plan to protect iconic Prairie grasslands, considered one of the most endangered and least protected ecosystems in the country. The plan aims to raise $500 million by 2030 to conserve more than 5,000 square kilometres — about six times the…

Last week, the Canadian Cattle Young Leaders (CYL) mentorship program hosted its annual Spring Forum to offer unique learning and networking opportunities to the next generation of beef industry leaders. Held in Calgary, Alberta and the surrounding area, this year’s forum took place from May 30 to June 1, 2023. This annual event brings together…