Checking in with ABP

In the months following publication, most of the articles in the magazine find a second home on ABP Daily. And so should the cover, and some of the many faces that make this magazine possible. ABP Magazine, ABP Magazine Covers, ABP Volume 2 Issue 5 Published by Brad Dubeau,Alberta Beef Producers EditorLindsay Roberts CreativeTracy IrvingZoe…

Actively engaging the Government of Canada on the priorities of the Canadian beef industry is a key focus of the Canadian Cattle Association (CCA).  In early December 2021, Bob Lowe, CCA Past President, and Carley Henniger, President of the Young Cattlemen’s Council (YCC), had the unique opportunity to interview the Federal Agriculture Minister, Marie-Claude Bibeau,…

On a beautiful summer morning, Dina Battistessi and her family arrived at the historic CL Ranch, just west of Calgary. Dina, the owner of a preschool and an online influencer through her Instagram account, Move Play Mom, was excited to be on a ranch and had brought along a couple important guests. Her father, a…

The Alberta Beef Producers’ business website, albertabeef.org, has recently undergone a facelift to streamline content between ABP – the organization, our consumer facing website (allforthebeef.ca), and ABPdaily.com.  The site will primarily house documents and information related to the organization, including policy and legal documents, cattle practices, check-off information, research fact sheets, and the Environmental Stewardship…

Alberta Beef Producers delegate and director Sheila Hillmer is joining the Executive as the new Vice Chair. Hillmer, who farms and ranches with her family near Del Bonita and sits as an ABP delegate for the Southwest Zone, will serve as Vice Chair for the remainder of the 2022-2023 term. “We are excited to see…

Alberta Beef Producers’ Board of Directors, delegates, and staff are deeply sorry to hear of the passing of Canadian Cattle Association (CCA) President Reg Schellenberg. “My husband Miles and I express our overwhelming sadness over the sudden passing of Reg Schellenberg,” said Melanie Wowk, ABP Chair. “Our paths first crossed through cattle industry politics but…

Alberta Beef Producers is excited to announce the recipients of the 2022 ABP 4-H Scholarships. This scholarship is awarded to one 4-H member from each of the five ABP zones, plus a sixth wild card recipient. Congratulations to this year’s winners! Each recipient, in their second, third, or fourth year of post-secondary study, receives $750…

As part of the Canadian Roundtable for Sustainable Beef’s (CRSB’s) mandate to recognize and advance sustainability in Canadian beef production, it is important to measure the understanding, attitudes, and changing perceptions of Canadian consumers. CRSB partnered with a consumer research agency to ask Canadians questions about what is on their mind when it comes to…

Two Alberta Beef Producers’ delegates — Craig Lehr and Fred Lozeman — have been named to the 2022-2023 Beef Cattle Research Council executive committee. Craig Lehr, an ABP delegate for the Southeast Zone, is BCRC’s new Chair. He was elected to this position in November at a BCRC meeting in Guelph, Ontario. Lehr, who previously…

On July 11, CCIA brought tag distribution in-house and closer to industry. Moving away from a third-party provider allows producers to buy closer to the source and access any approved tag on the market, at competitive prices.  The webstore tags.canadaid.ca has been revamped to provide a seamless shopping experience which is mobile-responsive, so you can…