Press Releases

Calgary, AB – Alberta Beef Producers is thankful for the financial commitments to the 2023 Canada-Alberta Drought Livestock Assistance program from both the federal and provincial governments.  “We look forward to working with the Government of Canada and the Government of Alberta to solidify the details and ensure drought-affected producers get the support they need,” said…

August 17, 2023 Calgary, AB – The Canadian Cattle Association (CCA) is pleased to announce Wray Ranch, located near Irricana, Alberta, as the recipient of The Environmental Stewardship Award (TESA) for 2023. Doug and Linda Wray, who own and operate Wray Ranch in partnership with their nephew, Tim Wray and his wife Joanne, are recognized…

Alberta Beef Producers along with Ducks Unlimited Canada, and the Nature Conservancy of Canada, is pleased to present Wray Ranch, owned and operated by Doug and Linda Wray and Tim and Joanne Wray and their families, with the 2023 Environmental Stewardship Award. Learn about Wray Ranch’s environmental stewardship efforts in the article written by Alberta…

March 14, 2023 – Alberta Beef Producers (ABP), Alberta Cattle Feeders Association (ACFA), and the Canadian Cattle Association (CCA) are pleased to announce the completion of a feasibility assessment of wholesale beef price reporting as Part B of the Alberta Beef Competitiveness Study. The report was prepared for ABP by Lee Schulz, an associate professor…

March 14, 2023 – Alberta Beef Producers (ABP), Alberta Cattle Feeders Association (ACFA), and the Canadian Cattle Association (CCA) are pleased to announce the completion of a resiliency report for Alberta’s meat processing sector as Part A of the Alberta Beef Competitiveness Study. “Building Resiliency in Alberta’s Beef Processing Industry,” inspired by growing interest in…

Following a successful Annual General Meeting (AGM), Alberta Beef Producers (ABP) is pleased to announce the 2023 Board of Directors: Back (L to R): Brad Dubeau (General Manager), Gary These, Lee Irvine, Doug Roxburgh, George L’Heureux, Kent Holowath, and Nanita Blomquist.  Front (L to R): Miles Wowk, Sheila Hillmer (Vice Chair), Brodie Haugan (Chair), Fred…

Calgary, AB – It is with tremendous sorrow that the Canadian Cattle Association (CCA) shares the news of the sudden passing of our President, Reg Schellenberg, on December 2, 2022. “Reg’s legacy and impact on the Canadian cattle industry will be felt for years to come. His gentle demeanor and strong character are qualities that…

Alberta Beef Producers’ Board of Directors has appointed Sheila Hillmer to the Executive as Vice Chair for the remainder of the 2022-2023 term. “We are excited to see Sheila join the Executive,” said Melanie Wowk, ABP Chair. “She brings a wealth of knowledge, and perhaps even more importantly, an incredible passion for the agriculture industry.”…

Responding to a need brought forward by industry and under the direction of the Board of Directors, Canadian Cattle Identification Agency (CCIA) has just launched an initiative that links non-approved Ultra High Frequency Technology (UHF) secondary tags to approved CCIA tags in the Canadian Livestock Tracking System (CLTS), database. This new feature allows UHF users…

This year’s innovative ‘how do you burger?’ campaign took home multiple honors from the Best of CAMA Awards by the Canadian Agri-Food Marketers Alliance. Calgary, Alberta – Alberta Beef Producers (ABP) and WS are honoured to receive five national awards as recognition for their collaboration on the summer campaign that asked Canadian consumers “how do…