Calgary, AB – It is with tremendous sorrow that the Canadian Cattle Association (CCA) shares the news of the sudden passing of our President, Reg Schellenberg, on December 2, 2022. “Reg’s legacy and impact on the Canadian cattle industry will be felt for years to come. His gentle demeanor and strong character are qualities that…
Read MoreAlberta Beef Producers’ Board of Directors has appointed Sheila Hillmer to the Executive as Vice Chair for the remainder of the 2022-2023 term. “We are excited to see Sheila join the Executive,” said Melanie Wowk, ABP Chair. “She brings a wealth of knowledge, and perhaps even more importantly, an incredible passion for the agriculture industry.”…
Read MoreResponding to a need brought forward by industry and under the direction of the Board of Directors, Canadian Cattle Identification Agency (CCIA) has just launched an initiative that links non-approved Ultra High Frequency Technology (UHF) secondary tags to approved CCIA tags in the Canadian Livestock Tracking System (CLTS), database. This new feature allows UHF users…
Read MoreThis year’s innovative ‘how do you burger?’ campaign took home multiple honors from the Best of CAMA Awards by the Canadian Agri-Food Marketers Alliance. Calgary, Alberta – Alberta Beef Producers (ABP) and WS are honoured to receive five national awards as recognition for their collaboration on the summer campaign that asked Canadian consumers “how do…
Read MoreAlberta Beef Producers’ Past Vice Chair, Jason Hale, is newly appointed Deputy Minister, Agriculture and Irrigation, with the Government of Alberta. “Jason Hale brings a wealth of experience as a cow/half operator, irrigation district board chair, and former MLA,” said Minister of Agriculture and Irrigation, The Honourable Nate Horner. “Agriculture is playing a vital role…
Read MoreAlberta Beef Producers’ Chair Dr. Melanie Wowk and staff Mark Lyseng were invited to join the House of Commons of Canada’s Standing Committee on Industry and Technology this month, to discuss ranchers’ roles in the greening of the prairie economy. “It was an absolute honour to be invited to speak on behalf of Alberta’s beef…
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