AB Direct - Steers

Live: ---
Rail: 390.00 del

AB Direct - Heifers

Live: ---
Rail: 390.00 del

US Trade- Steers

Live: 184.00-186.00 (NE, IA)
Rail: 293.00 (NE, IA)

US Trade - Heifers

Live: 184.00-186.00 (NE, IA)
Rail: 293.00 (NE, IA)

Canadian Dollar

December 9, 2021

Government of Canada launches AgriCommunication Initiative

On Thursday, Minister of Agriculture and Agri-Food Marie-Claude Bibeau, launched the AgriCommunication Initiative with up to $8 million over three years “to support projects that promote consumer awareness of the strengths of the agriculture sector.”

“Consumers have a growing interest in learning more about where homegrown agricultural products come from and how they’re made,” said Bibeau. “This initiative will develop more connections between the agriculture and agri-food industry and Canadians, which will increase appreciation and pride in our farmers and food businesses.”

The initiative has two streams:

  • To help Canadians understand how their food is produced by:
    a) funding projects that will enhance Canadians’ trust in sustainability, animal care, and efforts to reduce food waste, and
    b) launching communications and awareness activities in Spring 2022.
  • Increasing the sector’s understanding of consumer preferences and expectations. (More details on this in the near future.)

Some quick details

  • Eligible applicants are not-for-profit organizations that operation nationally and may include associations and Indigenous groups.
    • Regional not-for-profit associations may be considered if there is no national representation, and the applicant can demonstrate that their project will still be national or sector-wide in scope.
    • Some agricultural fairs and exhibitions will be eligible (they must have broad agriculture awareness mandates).
    • Academic institutions, commodity organizations, for-profit organizations, and individuals are not eligible.
  • Applications will be accepted from December 9, 2021 to September 30, 2023 (or until funding has been fully committed).
  • Anyone with activities before March 31, 2022 should contact the program immediately.
  • Funding with be provided on a 70/30 (AAFC/recipient) cost share of eligible expenses.
  • The program ends March 31, 2024.

Find Out More

Share this on

Leave a Reply

Your email address will not be published. Required fields are marked *

Top Stories

September 20, 2023 Checking in with ABP

Provide direction at upcoming Engagement Sessions

September 20, 2023 Current Markets & Forecasts

The Bovine: Ryan Copithorne's market outlook for Fall 2023

September 18, 2023 Checking in with ABP

Canfax Weekly Article | Report for the week of September 18, 2023

Cattle Report

Updated: 21/09/2023


Live: ---
Rail: 390.00 del


Live: ---
Rail: 390.00 del

Choice Steers

Live: 184.00-186.00 (NE, IA)
Rail: 293.00 (NE, IA)

Choice Heifers

Live: 184.00-186.00 (NE, IA)
Rail: 293.00 (NE, IA)

Boner Cows

Over 500 lbs: US $214.16

Canadian Dollar

$74.16   0.34

Livestock Price Insurance Index

Expiry Fed Feeder Calf
18-Dec-23 232 322 -
15-Jan-24 236 322 -
12-Feb-24 238 332 -
11-Mar-24 238 332 -
8-Apr-24 244 338 -
6-May-24 248 340 -
3-Jun-24 252 348 -
Last Updated on September 21, 2023